|[January 29, 2013]
PulsePoint Taps Republic Project To Offer Innovative Rich Media Ad Solution - Unifies Mobile, Social & Display At The Click Of A Button
LOS ANGELES --(Business Wire)--
PulsePoint, an award winning digital media and advertising technology
company, has partnered with Republic Project, a cloud-based dynamic
digital creative platform, to offer its newly launched Fire Blaze
creative system for the publishing and serving of innovative
cross-channel rich media creative.
Republic Project recently launched Fire Blaze as the first SaaS (News - Alert) creative
system that enables a marketer to create, launch and manage standard
display as well as native ad units with rich media capabilities across
display, mobile and social in just minutes. The system enables immediate
publishing and management of all these formats while leveraging all
elements previously only associated with rich media, including live
streaming and social sharing technology.
"Republic Project is a truly unique opportunity for our customers to
integrate all their channels with a single creative execution and target
users across multiple platforms in a seamless, easy to use fashion,"
says John Ruvolo, PulsePoint SVP of Sales. "This system is unlike
anything we've ever seen and this is the kind of easy to use solution
that our clients have been begging to get into."
PulsePoint and Republic Project are lanching this month with brands
such as Dell (News - Alert), Red Bull, and Fan IQ - all of who have expressed
excitement at being able to offer sharable rich media native ads.
"Our units take previously established best practices from rich digital
media advertising, work inside of the news feed across all social
marketing platforms, and are capable of being served on all mobile
platforms including both Android (News - Alert) and iOS," says AJ Vernet - CEO of
Republic Project. "Our ability to publish live in just minutes, cross
all platforms and leave a imprint on social media with units that are
proving to have a higher than average engagement rate ensures
PulsePoint's customers will be at the cutting edge of cross-channel
digital marketing without the risk usually associated with that position
in the market. Simply put - this stuff works and it's working really
Republic Project campaigns with PulsePoint will be in market in the next
Poised at the intersection of audience and content, PulsePoint helps
agencies and marketers target and serve relevant ad placements across
screens - from display and video to social and mobile. Combining
patented targeting and optimization technology platforms and great
service, Pulse (News - Alert) Point delivers consistent and scalable results for brand
and direct response campaigns.
ABOUT REPUBLIC PROJECT
Republic Project is a cloud-based creative platform that enables any
marketer, within minutes, to create, publish and serve rich media
creative ads across any digital platform. Whether its display, social or
mobile, Republic Project combines the best of rich media display with
the burgeoning categories of mobile advertising and native advertising
on social so that marketers can be seamless in their delivery of highly
engaging, highly impactful ads to any audience they want to speak with.
The proprietary "Fire Blaze" system integrates such capabilities as
video, social sharing, live streaming, and all other innovations in rich
media with no initial set-up required. Republic Project, based in Los
Angeles, is backed by Venture 51, Google (News - Alert) Ventures, 500 startups, Mesa
Global, Ludlow Ventures and various angels. Republic Project currently
works with a number of Fortune 100 brands and is rapidly becoming the
standard for cross-channel rich media publishing.
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