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TMCNet:  GCA Unveils a Digital Wallet and Launch of Casino Direct at ICE Totally Gaming

[January 29, 2013]

GCA Unveils a Digital Wallet and Launch of Casino Direct at ICE Totally Gaming

Jan 29, 2013 (Close-Up Media via COMTEX) -- Global Cash Access, Inc. (GCA), a subsidiary of Global Cash Access, Holdings, Inc., will unveil several new cash access products, internet and cashless gaming solutions at ICE Totally Gaming, which is being held at ExCeL London February 5-7.

New products will include GCA's Digital Wallet - an online gaming monetization solution available, CasinoDirect - a solution to fully deliver custom self-service cash access to casinos in Europe, CXC4.0, a fully redesigned Central Credit product and more.

"We are excited about this year's ICE Totally Gaming where GCA will demonstrate our innovation, strength and leadership in gaming. We are pleased to deliver relevant and powerful gaming and payments innovations like GCA's Digital Wallet, Casino Direct, and CXC4.0," noted David Lopez, Chief Executive Officer of GCA. "GCA's commitment to service, continuous improvement of core products and a robust development pipeline are not just on display but are the hallmarks of the GCA's commitment to our customers." According to a release, GCA will debut the following new products at ICE: GCA teams up with Live Gamer, a private-label wallet provider to social gaming, to usher in the next generation of internet gaming solutions enabling greater interactivity, enhanced player recognition and targeted dynamic promotions with GCA's Digital Wallet. GCA combines years of casino cash and fraud management expertise. The all-encompassing Digital Wallet is designed to seamlessly integrate with GCA's existing cash access infrastructure of, Xchange Kiosks and call center to help bridge the gap across all wagering accounts in both online and onsite play. GCA's Digital Wallet offers a variety services for allowing online operators complete control over their enterprise's gaming economy.

Casino Direct Plus, GCA's new and currently available international point of sale payment platform delivers a fluid and dynamic user interface for both the patron and casino employees. With kiosk and cashier interfaces, Casino Direct Plus supports local and international credit and debit networks, EMV, signature capture, e-settlement, NFC, and dynamic currency conversion.

CXC 4.0, GCA's new and currently available multi-functional kiosks incorporating the latest cash handling and cash access services. Combined with marketing peripherals, multiple TITO interfaces, digital wallet connectivity and high capacity components, the CXC 4.0 provides customization options, loyalty interfaces, coinless, NFC and a myriad of enhanced feature functionality.

Central Credit, known as the gold standard of casino credit worldwide and a credit bureau exclusively focused on gaming patrons, reveals a new user interface with a contemporary dashboard. The new interface is tightly integrated with GCA's cash access solutions debuts exciting new feature functionality.

GCA is a provider of cash access products and related services to approximately 1,100 casinos, as well as other gaming entities in the United States, Europe, Canada, the Caribbean, Central America and Asia.

More Information: http://www.gcainc.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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