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TMCNet:  Privalia boosts flash sales with IBM Smarter Commerce

[January 25, 2013]

Privalia boosts flash sales with IBM Smarter Commerce

Jan 25, 2013 (TELECOMWORLDWIRE via COMTEX) -- Privalia said it is working with IBM (NYSE: IBM) to boost its expanding online sales business through mobile and social channels to meet the dynamic needs of its 11-million digital consumer base.

Privalia organizes online flash sales, a phenomena that offers personalized, limited-time offers to consumers at attractive prices.

Privalia is using software from IBM's Smarter Commerce initiative to connect with the growing marketplace of digital consumers who prefer to buy across online, mobile and social channels. Smarter Commerce provides intelligent automation of marketing, sales, customer service and procurement to help chief marketing officers, chief procurement officers, sales, e-commerce, supply chain and customer service executives do their jobs more productively and efficiently.

The online fashion Group was created in Barcelona, Spain, in 2006. The online private-sales club offers top brands at exceptional prices exclusively for its members. Privalia has more than 11 million members around the world.

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