|[January 24, 2013]
Anametrix Unveils Multichannel Marketing Analytics Plug-in for Microsoft Excel
SAN DIEGO --(Business Wire)--
the first cloud-based, real-time digital analytics
platform, introduces Anametrix
Plug-in for Microsoft Excel, which embeds new marketing analytics
capabilities directly into the Excel user interface. The product enables
Anametrix users to easily create, refresh, upload and schedule reports
from multichannel marketing data in Anametrix, and it delivers real-time
access to all vendor and corporate data directly within the application
marketers most frequently use for data analysis and reporting.
Available now to both new and existing clients, the patent-pending
Anametrix Plug-in for Excel enables bi-directional data exchange
between Excel and multichannel marketing data in Anametrix. The
product embeds four new buttons directly onto the Excel interface to
give marketers real-time access to all vendor and corporate data while
taking advantage of standard Excel functionality:
Query button launches the new Anametrix Data Wizard to
automate the process of exporting to Excel marketing data from any
source connected to the Anametrix platform - web analytics,
advertising, email marketing, social media, search engine
marketing, surveys, live chat, CRM, marketing automation, U.S.
Census, and third-party research. The Data Wizard helps marketers
quickly map data fields from disparate sources using a minimum
common denominator, which then allows the data to be easily
correlated and analyzed within Excel. Other tabs enable users to
filter data and create parameters for analysis. Marketers can
spend more time analyzing data and less time collecting it, with
quicker and more accurate visibility into performance metrics
across all channels without manual manipulation.
Refresh button updates data in report templates on any
interval a marketer specifies to ensure access to most current
data, regardless the complexity or number of Excel sheets within
the report template. Marketers save time by updating reports with
real-time data from all sources. Reports can be refreshed
automatically with the most current data without re-formatting or
re-calculating. Errors can be avoided with automatic update of
pre-processed and pre-formatted data and calculations.
Upload button protects the integrity of data in the
Anametrix platform while allowing marketers to add datasets to
Anametrix. Unlike analytics tools that only allow exports to
Excel, the Anametrix Plug-in for Excel offers true bi-directional
data exchange. While in Excel, marketers can add to Anametri new
data, such as responses collected from an in-store survey mapped
to responses from an online survey. Users can only add, edit or
delete the data they upload from Excel, but they are prevented
from modifying data within the Anametrix platform, eliminating
risk of data loss or breach of integrity. The Anametrix Plug-in
for Excel enables marketers to compare performance across channel,
product and geography, and against goals and budget to make more
meaningful decisions. It allows them to easily account for offline
data, while offering finance organizations more accountable
measurements, including year-over-year comparisons and budgeting.
Schedule button saves marketers time and enables
collaboration by refreshing the data from Anametrix on specified
intervals; publishing the reports to .xls, .pdf and other formats;
and emailing the results to select colleagues. Reports can be
automatically refreshed and emailed to recipients with complete
security and automation.
By increasing visibility into multichannel marketing data, the
Anametrix Plug-in for Excel helps B2C CMOs and marketers demonstrate
and increase their ROMI by improving campaign effectiveness, lowering
customer acquisition costs, expanding lifetime value and uncovering
new revenue opportunities.
Pricing for the Anametrix platform is based on the number of data
sources being connected. Pricing plans include unlimited users to
ensure universal access for all marketers and executives. The new
Anametrix Plug-in for Excel is included at no additional fee to
clients and is available immediately.
Anametrix is completely cloud-based. Users can access their marketing
data in real time through an in-browser UI, Microsoft (News - Alert) Excel, or any
iOS, Android or Blackberry mobile device. There is no software to
install or manage.
Thorogood, Anametrix's CEO
"The Anametrix digital-analytics platform was designed by marketers for
marketers. We know marketers use Excel, so, rather than trying to force
customers to use only the Anametrix interface, our new Anametrix Plug-in
for Excel delivers bi-directional data access between Anametrix and
Excel. Optimizing ROMI with real-time business insights just got easier."
Edwards, CEO of Technology
Leaders and Co-Founder of the Digital
"Excel has long been a favorite of the marketing data analyst, and for
good reason. It provides a great deal of power to a very widely
distributed user base. With Anametrix supplying rich data to Excel
through its new plug-in, that power only gets compounded, and Anametrix
wins new visibility to users who want a familiar interface."
Anametrix transforms marketing with digital analytics. We collect,
analyze, and make sense out of data across all channels in real time to
enable marketers to discover new truths about customers, prospects, and
the market at large. Anametrix delivers 360-degree visibility into
business data to uncover new trends and hidden correlations, explore new
relationships, and deliver a bigger and more predictable impact on
revenue. Founded in 2010 by the trailblazing web analytics team behind
WebSideStory, Anametrix has headquarters in San Diego, Calif. For more
information, visit www.anametrix.com,
and our blog.
Anametrix is a trademark of Anametrix. Other company and product names
are trademarks of their respective owners.
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