|[January 23, 2013]
FlixMaster Secures $1.125 Million Funding to Expand in Enterprise Video
BOULDER, Colo. --(Business Wire)--
the creative platform for Enterprise Online Video, today announced it
has secured $1.125 million in additional funding from a syndicate of
investors led by New York-based investment firm Golden Seeds.
The company said the investment would be used principally to expand
sales and marketing efforts, particularly in the corporate enterprise
markets. The company also announced it was launching new industry
modules for its video editing and deployment platform designed for
online retailing, corporate customer service and media markets.
FlixMaster is addressing the growing need for more creative uses of
video by corporations and media properties alike. To date, Enterprise
Video technology has been primarily focused on video distribution and
content management, but as those technology challenges fade, creative
professionals are looking for platforms that improve content quality and
increase viewer engagement.
"The promise of Enterprise Video has been high engagement that converts
interaction into action," said Erika Trautman, co-founder and CEO of
FlixMaster, a Boulder, CO-based graduate of the prestigious TechStars
program. "The problem is, most videos simply transfer a conventional
TV-like experience to the web, and even though most viewers go to the
video first, they're gone in a matter of seconds."
"Brands need to�produce interactive video�experieces that draw�viewers
in and keep them there. And companies need to be able to produce those
experiences at scale and at a reasonable cost. That's what FlixMaster
offers," she continued.
FlixMaster has enjoyed success in media markets where creativity and
innovation is critical, as producers aim to translate the quality of
their broadcast shows into dynamic web experiences. The company was
recently engaged by HBO to develop an interactive online experience for
the newly launched Cinemax series, "Banshee", that incorporates
FlixMaster video technology and makes heavy use of the Player API. The
online destination, Banshee
Origins, provides audiences with an enhanced viewing experience,
driven through interaction with the video player itself, and gives them
an opportunity to explore the show and interact with its characters and
themes. Last summer, FlixMaster's technology powered an acclaimed web
experience for the USA Network show, "Covert Affairs."
That kind of viewer investment is exactly what corporate brands are also
seeking and why FlixMaster has seen significant interest from major
brands that have grown tired of conventional video and want to increase
engagement and leverage video as a broader sales tool.
"About a third of all online retailers, for example, have hundreds and
sometimes thousands of videos, some of which are productive, many of
which are not," said Ms. Trautman. "We're delivering capabilities like
clicking on products in a video and dropping them directly into a
shopping cart or launching product specifications right from the video."
"The trick is to capture a viewer's interest and get them to act without
forcing them to another page. This is a subtle but fundamental shift in
presenting video as an active medium vs. a passive experience," she said.
Online retailers constitute about 30 percent of FlixMaster's enterprise
About Golden Seeds
Golden Seeds is an investment firm dedicated to delivering above market
returns for investors through the empowerment of women entrepreneurs.
Its member angel network, consisting of 240 men and women nationwide, is
the fourth largest in the US. Golden Seeds Fund II, an investor in
PromoJam, closed in December.
FlixMaster is the creative platform for online enterprise video.
FlixMaster makes online video an interactive experience, allowing
creative professionals to produce content at scale that is highly
engaging, converts interaction into action and provides significant ROI.
Based in Boulder, CO and a graduate of the highly acclaimed TechStars
program, FlixMaster's�cloud-based technology enhances enterprise videos
with the click-through power of other web experiences and creates
viewer-engaging and revenue-producing assets for retailers, technology
vendors, media companies and other organizations.
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