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TMCNet:  Spacyz Reduces Ad Platform's Operational Costs by 50% Using Aerospike Real-Time NoSQL Database With Flash-Optimized Storage

[January 23, 2013]

Spacyz Reduces Ad Platform's Operational Costs by 50% Using Aerospike Real-Time NoSQL Database With Flash-Optimized Storage

MOUNTAIN VIEW, Calif. --(Business Wire)--

For Spacyz, the power of advertising comes from high-speed, high-availability data that seamlessly connects people to personalized offers. The company delivers Japan's leading open, multi-device advertising platform-providing marketers and publishers with a variety of ad technology solutions to support their campaigns. A new case study published today examines how Spacyz uses the natively flash-optimized Aerospike real-time NoSQL database and key-value store to manage more than 2 billion user records each day while delivering sub-millisecond response times and 100% uptime. The full Spacyz case study is available at http://www.aerospike.com/why-aerospike/customers.

Spacyz's platform solutions include adcloudFP, which provides publishers with flexible ad management through high-performance ad servers, adcloudFN, an all-in-one ASP (application service provider) service for ad networks; and adcloudEX, an ad exchange delivering centralized ad and inventory control. More recently, Spacyz expanded its platform with the appgear advertising distribution solution, which includes a demand-side platform (DSP) and data management platform (DMP) powered by Aerospike.

The new case study examines Spacyz's move to compete with other DSP providers by providing a cost-effective solution offering predictable real-time performance. It also reviews how Aerospike supports this solution by delivering low latency, high throughput, and high availability along with automated load management and self-managing cluster capabilities to minimize the need for manual support. Key benefits that Spacyz has realized with Aerospike include:

  • Manages 2 billion user records each day to support the Spacyz appgear DSP.
  • Delivers predictable high performance, high availability, and 100% uptime even during automatic data rebalancing, rolling upgrades, and background backups and restores.
  • Significantly reduces the number of servers that must be installed, configured, and maintained due to native support for flash and solid-state drives (SSDs).
  • Lowers operational costs by 50% through automated and self-managing cluster capabilities that eliminate the need for human intervention.

"Competing on the value of cost-effectiveness has two dimensions: superior performance and pricing. Using Aerospike to power our DSP enables us to excel at both," said Mr. Daiki Sato, Spacyz CEO. "Not only does Aerospike allow us to offer predictable real-time performance, we are also reducing our human resource demands by more than 50%, a savings that lets us give customers more for their investment."

"As a leader in Japan's ad technology market, Spacyz understands the central role of data in enabling online advertisers to make the right offer, at the right time, and at the right cost," said Brian Bulkowski, Aerospike founder and CTO. "We are excited by Spaczy's success in using our Aerospike database to deliver a compelling alternative to existing DSPs that combines comprehensive functionality and sub-millisecond performance at an attractive price point for marketing organizations of all sizes."

About Spacyz

Spacyz comes from the idea of being an unfettered, open-ended business that isn't limited by the confines of established frameworks or ideas-in other words, we move fluidly from space to space in a borderless, "spacy" approach. Spacyz's engineers develop and provide responsive, fast, and reliable systems that aim to provide a seamless, convenient, and cutting-edge service-in other words, the ultimate experience. We implement the latest technology and constantly refine our skills to be able to tackle even the toughest technical challenges. At Spacyz, we all work together as one, pushing boldly forward to meet our twin goals: being a link between people and information and helping the Internet become a cornerstone in enriching people's lives. For more information, visit www.spacyz.com.

About Aerospike

Aerospike, Inc. offers the only real-time NoSQL database and key-value store that delivers predictable�high performance�for mission-critical, Web-scale applications. Aerospike's�flash-optimized, shared-nothing architecture scales linearly, consistently processing over 500k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data-while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, eXelate, Sony's So-net, and The Trade Desk. For more information, visit www.Aerospike.com.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.


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