|[January 23, 2013]
PromoJam Introduces Platform That Radically Simplifies Social Marketing Campaigns
LOS ANGELES --(Business Wire)--
a leading enterprise Social
Marketing Platform, announces PromoJam 2.0, a customizable,
easy-to-use, low cost Social Promotions Management Platform for small,
medium and enterprise businesses.
PromoJam 2.0 simplifies social campaign creation, a process that has
been difficult to-date, and produces top quality, design driven
campaigns at a low-cost. The platform will be the workhorse for
marketing teams as it includes a flexible project
management toolset, complete with team collaboration tools and
controls on administrative user roles and access. By emulating the best
in social network UI, like Facebook (News - Alert) and Wordpress, PromoJam has created
a platform that is familiar, easy-to-use, and beautiful.
Complete with a no-risk 15-day free trial, PromoJam can help any
business to market, acquire and discover insights on their most valuable
customers. The platform is highly-advanced, developed hand-in-hand with
existing enterprise customers including NBC Universal (News - Alert), The North Face,
Virgin America, RedBull, WetSeal, and Warner Bros Studios.
Powered by a real-time data serving technology, PromoJam's real time Analytics
Suite enables marketers to track success metrics down to the minute.
The platform's dashboard displays information about campaign traffic,
social engagement and conversion rates. And, through a groundbreaking
partnership with Esri,
the leading worldwide supplier of�Geographic Information System�(GIS)
software and�geodatabase�management applications, PromoJam 2.0 enables
marketer to create detailed demographic and geographic reports on
PromoJam 2.0 is designed to meet the needs of modern marketing teams --
complete with Dropbox (News - Alert) integration -- enabling teams to manage content
and assets day-to-day from the PromoJam dashboard. The platform also
offers Emoji support -- just for fun!
"With PromoJam 2.0, we are delivering a customizable, advanced and
affordable social marketing platform that meets the needs of small and
big businesses alike. We've combined the most sophisticated of marketing
technologies with a visual drag-and-crop editor so that any organization
can produce extraordinary social campaign results," said Matt
MacNaughton, CEO and Co-Founder of PromoJam.
"We are excited to be partnering with PromoJam in announcing their
groundbreaking data integration with Esri's "Tapestry" geo-demographic
market segmentation API," said Myles Sutherland, Manager Emerging
Business, Esri. "The PromoJam 2.0 platform unlocks powerful customer
intelligence that matches social analytics with Esri-powered demographic
insights on the users and markets that are participating in PromoJam
PromoJam 2.0 Product Features
The PromoJam 2.0 product suite includes:
PromoJam 2.0's Visual Design Editor enables marketers to see
exactly what their promotion will look like while they build it.
Easily upload images, crop and adjust them, select color, font,
template layout and edit every element of your design in line with
Run multiple promotions at once across Facebook, Twitter (News - Alert),
Pinterest, Mobile Pages, and Websites.
Easily build and deploy a variety of promotions such as
sweepstakes, acquisition and engagement campaigns.
Manage multiple teams with PromoJam 2.0's flexible Project
Assign separate administrative account roles for different team
members to control access and permissions.
Centralize the team's conversation in one place with PromoJam
2.0's Activity Stream for the team.
Organize team talk, with threaded conversations on the Discussions
Keep assets organized with PromoJam 2.0's DropBox integration.
Track traffic, engagement, reach, conversions and more in real
Easily manage and export data with one click.
Esri demographic analytics partnership with Esri's Tapestry
Esri's Tapestry Segmentation classifies US neighborhoods into 65
market segments based on socioeconomic and demographic factors,
then consolidates them into LifeMode and Urbanization Groups.
Neighborhoods with the most similar characteristics are grouped
together, while neighborhoods showing divergent characteristics
are separated. Tapestry Segmentation combines the "who" of
lifestyle demography with the "where" of local neighborhood
geography to create a model of various lifestyle classifications
or segments of actual neighborhoods with addresses-distinct
behavioral market segments.
PromoJam 2.0 Video: http://www.promojam.com/
About: PromoJam 2.0 is a Social Promotions Management Platform
for small, medium and enterprise businesses. Complete with a Social
Promotions Suite, Project Management, Team Collaboration and Realtime
Analytics. Build beautiful social promotions in less time than it takes
to brew a cup of coffee. Save time and money. Less hassle. More Hustle.�http://www.promojam.com/
[ InfoTech Spotlight's Homepage ]