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Josh Dreller of Visual IQ to Moderate Attribution Panel at Digital Analytics Association's Los Angeles Symposium
NEEDHAM, MA, Jan 23, 2013 (MARKETWIRE via COMTEX) --
Cross channel marketing intelligence software provider Visual IQ
today announced that Sr. Director, Client & Industry Solutions, Josh
Dreller will moderate a panel for digital marketers at the Digital
Analytics Association's Los Angeles Symposium. Dreller will moderate
a useful and engaging session called "The Culture of Analytics Meets
Company Culture," which will explore what companies can do to create
a positive analytical culture.
What:
During the highly interactive session, panelists will provide
real-world examples of how they were able to successfully create a
data-driven, analytical culture within their respective
organizations. A fluent media technologist and digital marketing
expert, Dreller is uniquely qualified to lead panelists into an
insightful discussion on the importance of creating and implementing
a positive analytical culture.
Why:
With technology like attribution, digital marketers now have
the ability to analyze more information than ever. However, some
companies have yet to take advantage of the huge opportunity data
provides because they are not accustomed to data's value or because
of structural limitations within an organization. Even with robust
technology, organizations need to inspire cultural change in order to
realize the full benefits of any solution. This session will explore
how companies can best prepare for this sea of change and effectively
create a culture that values analytics and data-driven thinkers.
Where:
The Digital Analytics Association (DAA) helps organizations
overcome the challenges of data acquisition, exploration, deduction
and application. The DAA Los Angeles Symposium will feature thought
provoking presentations from leading digital marketers on how mobile,
big data and attribution shape multi-channel analytics. The event
will take place at the Sheraton Delfina Hotel, located on 530 Pico
Boulevard, Santa Monica, CA. To learn more about the event or to see
the full agenda, please visit the event website.
When:
Thursday, January 31 at 3:20 p.m. PT
Who:
With Dreller at the helm, the panel will include insights
from:
-- Leah Borgeson Stigile, Head of Global eIntelligence, TOMS
-- Morgan Vawter, Sr. Manager, Multi-platform Research, Piston
-- Brian West, Director of Analytics and Optimization, ABC
About Visual IQ
Visual IQ produces the world's most powerful cross
channel marketing intelligence software products. Its hosted IQ
Intelligence Suite reveals cross channel performance insights hidden
deep within companies' marketing data and provides actionable
recommendations to improve marketing effectiveness. These
recommendations enable marketers and agencies to adjust their
advertising strategies and tactics to significantly increase
marketing ROI across their entire marketing mix -- both online and
offline.
The functionality behind these products combines a powerful,
user-friendly interface with multi-dimensional fractional attribution
management and scenario-planning science that clearly and accurately
show marketers where opportunities exist for optimization and
improvement. In 2012 Visual IQ was named a leader in both interactive
attribution and cross channel attribution by Forrester Research.
Visual IQ can be reached at info@visualiq.com or by visiting
www.visualiq.com.
Contact Info:
Katelyn Holbrook
Version 2.0 Communications
Email Contact
617-426-2222
SOURCE: Visual IQ
http://www2.marketwire.com/mw/emailprcntct id=9744BAFA00296A64
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