|[January 22, 2013]
MRM Re-Envisions Naomi Berrie Diabetes Center Website
NEW YORK --(Business Wire)--
MRM, a top global digital agency, redeveloped the platform, user
experience, and content for the Naomi Berrie Diabetes Center Website
-and gave it a completely new look. The pro bono project helps bring the
powerful story of the Berrie Center to life - reflecting the warm,
dynamic, approachable nature of the actual center in the digital space.
The Naomi Berrie Diabetes Center, located at Columbia University Medical
Center, combines an unequaled model for family-oriented patient care and
education with world-class diabetes research programs. The new site
design, enhanced user experience and improved platform emphasize the
Berrie Center's excellence and close collaboration between patient care
and research so that patients benefit from research advances as rapidly
as possible. The Berrie Center worked with the digital, creative and
technology teams at MRM to help reflect its distinctive connection
between care and research throughout its online destination.
"MRM brought our vision to life," said Robin Goland, MD, J. Merrill
Eastman Professor of Clinical Diabetes at Columbia University,
Co-Founder & Co-Director, Naomi Berrie Diabetes Center. "We wanted the
Website to capture the essence of the Berrie Center, which has been a
challenge because what we offer is so unique. MRM "got it", right at the
start. And then they put their heart into developing an nline
destination that is patient-friendly, warm, and easy to navigate. It was
a pleasure and privilege to work with them."
MRM provided key developments with this new Website that have positioned
the Berrie Center for greater success. Major highlights of the site
Research: The important, groundbreaking research done at
the Center was brought to the forefront of the web experience. The
Berrie Center is known for its�unique, hands-on approach to care - and
the site now demonstrates the benefit of that patient care so closely
aligned to the research.
Fundraising & Volunteering: More opportunities to donate
and register to volunteer have been incorporated throughout the site,
along with further explanation about what goes into the 360� care
provided by the Berrie Center, and what is needed to keep that going.
News & Events: Ongoing news and events have a more
significant presence: the sections are more user friendly, and built
on a new content management system (CMS) platform, enabling the center
to keep the content fresh.
"Once our team�set�foot inside the Berrie Center, we acquired our own
passion for this remarkable place," said Marcy Q. Samet, EVP, Managing
Director, MRM Princeton.�"It was a true privilege to bring�to
life,�through our digital expertise,�the�holistic�approach of the Berrie
Center and the dedication of its people. We were both inspired and
empowered working with the Berrie Center Advocacy Committee, led by Dr.
Robin Goland; Troy Finn, Development Director of the Berrie Center;
Nancy Rabstejnek Nichols of Weber Shandwick; Debra Gaynor of
Marina Maher Communications, Inc; and Ray Roel of McCann Worldgroup."
MRM is a top global digital agency made up of a diverse collection of
craftspeople focused on creativity, performance and technology. MRM
offers a suite of capabilities including branding, strategy,
relationship marketing, design, measurement & analytics, mobile, search,
social, loyalty programs, platform & application development, system
integration, engagement planning, asset production, & asset
distribution. The agency has 31 offices in 22 countries and counts
Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson &
Johnson, Kraft, Nestl�, U.S. ARMY, Verizon and Wells Fargo (News - Alert) among its
clients. MRM is a part of McCann Worldgroup, an Interpublic company. For
more information, please visit www.mrmworldwide.com.
About the Naomi Berrie Diabetes Center
The Naomi Berrie Diabetes Center at Columbia University Medical Center,
named after Russ Berrie's mother who, like her son, had diabetes, opened
in the Russ Berrie Medical Science Pavilion at Columbia University
Medical Center in October 1998. The Naomi Berrie Diabetes Center
combines unprecedented family-oriented patient care and education with
world-class diabetes research programs.
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