[January 22, 2013]

Panasonic Partners with Aframe to Sell Cloud Video Production Solutions to Content Creators

Panasonic (News - Alert) and Aframe today announced a partnership whereby Panasonic will sell Aframe licenses in the United States through its network of Panasonic pro video resellers. Furthering a relationship established last year, this partnership makes it easier for video professionals to harness Aframe's acclaimed cloud video production platform to streamline P2, AVCCAM and all file-based workflows for added efficiency and creative freedom. Aframe also provides an ideal platform to utilize smaller file sizes available as P2 expands to AVC-Ultra, specifically AVC LongG and AVC Proxy.

Effective January 28, Panasonic will be selling Aframe through its authorized professional video resellers. Annual accounts start at $1200 (suggested list price) for the first two seat licenses. Additional seats can be added two at a time for the full year, or in blocks of four to support three-month projects. Qualified customers should contact their authorized Panasonic pro video reseller or sales representative to discuss how best to support their organizational workflow and configure a trial account to start utilizing Aframe software. More information is available at www.panasonic.com/broadcast.

Based in London with U.S. headquarters in Boston, Aframe's cloud video production solutions have been providing services to the BBC, MTV, film and TV production firms, corporate video departments and ad agencies in Europe and the U.S. since 2009.

A cloud video production platform, Aframe saves professionals time, stress and money all the way through a production workflow. Users can share, search and collaborate without on-site equipment or full-time staff, and only require an internet connection. Aframe expedites media movement, allows more accessibility from today's devices for improved roductivity and one-stop collaboration. It allows for any original, large broadcast-quality video format in any length to be uploaded, including uncompressed raw footage. The highly secure private cloud-based platform eliminates many of the issues associated with global video production, and its user interface makes it as easy to use as Facebook (News - Alert).

"Our partnership with Aframe delivers a further improvement to Panasonic's well-established, popular file-based workflows, and provides our customers with an attractive value proposition: a complete P2 workflow solution without requiring IT hardware," said Michael Bergeron, Senior Business Development Manager, Panasonic Systems Communications Company of North America (PSCNA). "Moreover, our technology partnership enables an evolving and improving workflow that is particularly conducive to Panasonic's latest AVC codecs for P2: AVC-LongG and AVC-Proxy were imagined with platforms like Aframe in mind."

"Video professionals want to get content out of their cameras and media asset management systems and into the cloud where they can back it up, share it with team members around the world and organize it into breakthrough creative even faster," said Mark Overington, president of Aframe North America "We're honored to partner with Panasonic in helping video producers to streamline their entire production workflow by making smart use of cloud computing."

Since launching North American operations, Aframe has established a network of over a dozen Aframe Upload Center Partners in the U.S. with high-speed ingest onto the company's private cloud video production network. Locations include New York City, Los Angeles, Chicago, San Francisco, Atlanta, Miami, Boston and Dallas.

About Aframe

Aframe is a web-based service designed to liberate the video production industry by providing a shared, secure space for production companies, broadcasters, marketing agencies, and any business or individual working with the moving image. Using Aframe, producers can plan, create content, collaborate, store, edit, distribute and make footage searchable. Aframe aims to take the blood, sweat and tears out of content creation, without needing equipment or full-time staff, and only requiring an internet connection. For more information about Aframe visit aframe.com

Panasonic Solutions for Business

Built on a celebrated engineering foundation, Panasonic architects business technology solutions that help build a better world. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to help them acquire, manage and interpret the information that drives innovation. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance systems, retail information systems, office productivity solutions, high definition visual conferencing, projectors, professional displays and HD video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, which is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at www.panasonic.com.

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