[January 15, 2013]

Brands Owning a Market Research Panel Are Better Equipped to Instil Loyalty, Advises Cint

Market research has long been a useful tool for many brands to gain customer insight, but its value must not be underestimated in instilling customer loyalty, advises Cint, a global provider of software for obtaining market intelligence.

According to Cint, those brands who own a research survey panel are more likely to secure stronger brand loyalty amongst customers - a claim illustrated by its own research conducted on over 1000 consumers. Results revealed that 62 percent of people are more inclined to buy from a brand which has sought their opinion through a survey.

Obtaining market insight through research has become more accessible in recent years, thanks to DIY tools which have allowed brands and businesses o engage with target audiences easily and cost effectively.

Cint's CEO Bo Mattsson says: "Market intelligence is invaluable to any business or brand, and never more so than in the current climate. Brand loyalty has diminished in recent years, due in part to the troubled economic environment as well as increased competition. As such, not only is customer opinion useful, but in seeking it, customer loyalty can be established and built upon."

Cint partners with a number of market research agencies, software providers and brands of all sizes across the world to offer a suite of DIY research tools. It is a 'one-stop-shop' platform for gaining market intelligence. Named Cint OpinionHUB, this insight marketplace comprises 7.5 million people across 600 unique panels. Cint Access targets survey respondents based on in-depth profiling criteria and allows invitations to be deployed directly to any number of required individuals. Cint Link connects other survey tools via API (Application Programming Interface) to the OpinionHUB platform, and Cint Engage helps brands develop and manage their own communities within this marketplace.

Bo concluded: "Customer loyalty is a significant factor in any business success and is a very powerful attribute. Having a market research panel with which to consult regularly is a huge advantage and a tactic which should not be underestimated."

For further information on Cint's market research software, please visit www.cint.com.

ENDS

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