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| [January 15, 2013] |
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Finish Line Honored for Mobility Initiative Aimed at Enhancing Customer Interactions
AUSTIN, Texas & New York --(Business Wire)--
Motion
Computing®, a global provider of mobile computing solutions
based on leading rugged tablet technology, today announced it is
honoring The Finish Line, Inc. (NASDAQ: FINL), a leading athletic
retailer, with the First Annual Excellence in Mobile Point of Sale
Award. Finish Line is using Motion solutions to enhance customer
interaction and free up valuable real estate with a downsized point of
sale (POS) at cash wrap. Motion is announcing the award winner at this
year's National
Retail Federation 102nd Annual Convention & EXPO
(NRF)
"With limited available retail floor, we need to take advantage of every
inch of space and Motion Tablets are small, sleek and feature proof,"
said Terry Ledbetter, Finish Line senior vice president and chief
information officer. "We also want customers coming in the door to feel
engaged and empowered. The Motion team's in-depth knowledge of retail
workflows, hardware and kiosks helped us select and implement the right
tools to meet and exceed customer expectations."
Far beyond delivering tablets, Motion provides a holistic offering of
products and services customized to meet the retail industry's mobile
workforce needs. Motion's J3500 Tablet PCs are the foundation for a
streamlined POS solution at Finish Line stores. Featuring both touch and
pen input options, running Windows and powered by Intel (News - Alert) Core processors,
the solution easily runs Finish Line's custom Micros Retail software
while saving space. The rugged design of the tablet fits well with the
sporty environment and includes a locking docking station with multiple
ports that are critical for connectivity. Motion's J3500 Tablets further
enhance the customer experience as in-store interactive kiosks, where
customers may tap the screen to customize merchandise, create wish lists
and order online.
"Motion congratulates Finish Line for being a leader in adopting mobile
technology solutions to gain competitive advantage," said Peter Poulin,
vice president, marketing for Motion Computing. "We are impressed by
Finish Line's ability to demand solutions that deliver immediate
benefits as well as long term solution value and ROI."
Finish Line has substantially completed this roll out to 650 stores
nationwide.
Learn more about Motion at NRF 2013, Booth #C320: http://www.motioncomputing.com/about/event_NRF_retail.asp
Web Resources LinkedIn (News - Alert): http://www.linkedin.com/company/motion-computing Twitter (News - Alert):
http://twitter.com/MotionComputing Facebook (News - Alert):
http://facebook.com/MotionComputing
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has 650
stores in malls across the U.S. and employs more than 11,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at www.finishline.com
and mobile shopping is available at m.finishline.com. Follow Finish Line
on Twitter at Twitter.com/FinishLine
and "like" Finish Line on Facebook at Facebook.com/FinishLineUSA.
Finish Line also operates, through a venture with Gart Capital Partners,
the Running Specialty Group, including 25 specialty running shops in
seven states and the District of Columbia under The Running Company, Run
On! and Road Runner banners. More information is available at www.run.com.
About Motion Computing
Motion Computing the worldwide leader in rugged tablet PCs and mobility
solutions, combining world-class products with services customized for
the unique needs of mobile professionals across vertical markets, such
as field service, retail and healthcare. The company's enhanced line of
rugged tablet PCs as well as mobile point of service solutions and
accessories are designed to increase mobile productivity while providing
portability, security, power and versatility. For more information,
visit www.motioncomputing.com.
Forward-Looking Statements
This news release includes statements that are or may be considered
"forward-looking" within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as "believe," "expect," "anticipate," "intend,"
"plan," "foresee," "may," "should," "will," "estimates," "outlook,"
"potential," "optimistic," "confidence," "continue," "evolve," "expand,"
"growth" or words and phrases of similar meaning. Statements that
describe objectives, plans or goals also are forward-looking statements.
All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company's reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macro-economic and business conditions; the inability
to locate and obtain or retain acceptable lease terms for the company's
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company's capital allocation strategy); and the other risks detailed in
the company's Securities and Exchange Commission filings.
Motion Computing and Motion are registered trademarks of Motion
Computing, Inc., in the United States and other countries. All other
trademarks and copyrights are the property of their respective owners.

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