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Mobivity and the Los Angeles Clippers Announce Three-Year Contract to Engage and Further Build Fan Base
PHOENIX, AZ, Jan 15, 2013 (MARKETWIRE via COMTEX) --
Mobivity Holdings Corporation (OTCQB: MFON), an award-winning
provider of proprietary mobile marketing technologies and solutions,
announced today that it will be partnering with the Los Angeles
Clippers to engage fans both on and off the court over a three-year
contract. Mobivity will allow fans to interact with the NBA team
using its proprietary mobile marketing platform, as well as
in-stadium graphics for live polling and interaction during sporting
events.
Michael Falato, SVP of Sales and Business Development, said, "We are
incredibly excited to be working with such a high-class organization
as the Los Angeles Clippers. We plan to fortify a successful
partnership for years to come, and foster an increased amount of fan
and brand loyalty for the organization as a whole."
Throughout the contract, the L.A. Clippers will have full-access to
an array of Mobivity's features and products to engage their fans at
the mobile level. Mobivity will be developing in-stadium graphics for
fan engagement during events, as well as creating web-opt pages to
aid in building a database of loyal fans, giving the Clippers direct,
instant, and welcomed contact with their audience.
"We couldn't be more excited to begin engaging and building a
database of our fans; allowing us to increase fan loyalty and
engagement throughout the NBA's coming and future seasons. With
opportunities to connect with our fans on a personal level, we look
forward to being able to activate sponsors and increase the
attendance at each of our organization's events," said Sanja
Komljenovic, the Database Marketing, Research and Promotions
Coordinator for the Clippers.
In addition to mobile promotions and engagement with its in-stadium
patented HD graphics Display technology, Mobivity will offer 24/7
support before, during, and after all events; inclusion of their
Social Ticker to show moderated comments from Twitter and Facebook
during games; and offer in depth reporting and analytics on the
results and demographics of L.A. Clippers promotions.
Mobivity (http://bit.ly/VLiB27) is an award-winning provider of
proprietary mobile marketing technologies and the inventor of C4, a
unique, enterprise-grade platform empowering brands to engage mobile
consumers across multiple channels. The only system of its kind, C4
is a cloud-based solution, which provides broad mobile communications
and extensive CRM features to clients. C4 is integrated with multiple
tier-one PSTN/IP carriers and micropayment processing facilities as
well as with carrier premium SMS billing systems. Additionally,
Mobivity offers a unique graphical system through their patented
Display Technology, which allows fans to interact with their mobile
phones and high definition video boards and screens in real time.
Mobivity's past and current clients include CNN, Disney, NFL, Sony
Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal,
numerous professional sports teams, and many others.
Contact:
For Additional information, contact:
MDM Worldwide
Investor Relations | Mobivity
264 W. 40th, Suite 602
New York, NY, 10018, USA
(646) 403-3554
For business development opportunities, contact:
Michael Falato
SVP of Sales & Business Development
Mobivity
Email Contact
Phone: 512-522-4710
SOURCE: Mobivity Holdings, Inc.
http://www2.marketwire.com/mw/emailprcntct id=8F1EFAB539E05DF5
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