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| [January 15, 2013] |
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Bally Technologies is Driving Innovation to ICE 2013 with Pawn Stars™, NASCAR®, and Industry-Proven iGaming Content
LAS VEGAS --(Business Wire)--
Bally
Technologies (NYSE: BYI), a leader in slots, video machines,
casino-management, interactive applications, and networked and
server-based systems for the global gaming industry, today announced
that it will exhibit a large
selection of innovative gaming solutions at the International Casino
Exhibition (ICE) in London, England Feb. 5-7 at ExCeL London. New games,
systems, mobile, and interactive technology designed to excite players
and rev up casino operators' revenue and operating efficiency will take
center stage in stand S3-310.
The HISTORY(R) Pawn Stars video slot game from Bally Technologies (News - Alert) will take center stage at International Casino Exhibition (ICE) in London. (Photo: Business Wire)
"Bally had an incredible year of record-setting innovation across our
games, systems and interactive divisions," said Bally Technologies'
President and Chief Executive Officer Ramesh Srinivasan. "We're thrilled
to share our latest technologies in this stunning new venue and have no
doubt this will be one of our best ICE shows ever."
The Company will exhibit more than 60 unique game titles, as well as a
wide array of cutting-edge system offerings. New games expected to draw
a crowd are world-class licensed brand games Pawn Stars, NASCAR, and
Betty Boop's™ Fortune Teller.
"Bally Technologies continues to target and fine-tune our European
development," said Vice President and Managing Director of Europe Marco
Herrera. "In addition to debuting our first multi-game pack and games
designed specifically for Europe, we're pleased to showcase a wide array
of system products which will help operators target customers like never
before."
World-Class Licensed Brands and Exclusive European Games Debut
Pawn Stars
Bally brings one of the world's top TV shows to casino floors in Pawn
Stars, featuring Rick, grandfather Richard (Old Man), grandson
Corey, and Corey's loveable sidekick Chumlee, from the hit TV series Pawn
Stars on the HISTORY® Channel. Airing in more than 150 countries in
37 languages, Pawn Stars has been rated a top cable show in the
United States, Europe, and Latin America, and has millions of viewers
across the globe.
The game begins when a player chooses their favorite character from the
show. Selling and negotiating add excitement during the Negotiation
Bonus, where players choose one of five items to sell and then negotiate
with the Pawn Stars for credit awards. With its giant wheel, free games,
11 wheel-bonus prizes, wilds, pick-'em features, and iDeck™ interaction,
this game promises to be as popular as the show itself.
NASCAR Video Slots
The NASCAR video slot brings the thrill of racing to any casino
floor and features a lineup of who's who in racing royalty - Clint
Bowyer, Dale Earnhardt, Jr., Jeff Gordon (News - Alert), Kevin Harvick, and Jimmie
Johnson. NASCAR is delivered on Bally's ALPHA 2™ Pro Series™ V22/32
cabinet with a near-area progressive jackpot award. Players select their
favorite driver and the game screens change to reflect that driver's
team colors and branding. This high-octane experience features three
bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus.
ICE attendees should also look for Betty Boop's Fortune Teller,
which offers an unprecedented 15 bonuses at any bet and U-Spin and
U-Choose bonuses. The superb follow-up to the popular Cash Wizard™, Tiki
Magic is Bally Technologies' first 1080p high-definition game and
features a new mystical character, Ms. Magic, three new thrilling
base-game bonus features, and two fun Wizard Bonus Bet features.
Also prominently featured are Bally's first Europe-specific games, a
Multi-Game Pro 22/22 game suite, and games with Super EZ Select button
configurations to assist both low and high max-bet market needs. The
Company will also display its first player-selectable languge games and
titles - part of the recently announced partnership with High 5 Games.
Systems to Excite Players in Every Market
Bally's extensive systems and server-based solution showcase will
feature the Company's suite
of casino and slot-management systems - SDS™,
CMP™,
and MCC™
for every size of casino.
MCC�is a leading international casino and slot-management system with a
large worldwide presence. It specializes in offering a complete suite of
casino-management systems with its flagship product, Open
Casino Manager™ (OCM). Additionally, MCC offers casino operators a
comprehensive array of systems products, including slot accounting,
table-games management, player-tracking, cashless wagering solutions,
and customizable marketing modules.
Visitors to Bally's 2013 ICE stand will be able to see live
demonstrations of iVIEW
DM, the award-winning picture-in-picture-style player-user-interface
that enables gaming operators to choose where on the game they want to
display player information and bonusing promotions. Bally's�Elite
Bonusing Suite™�(EBS), when combined with iVIEW DM, adds dramatic
new levels of excitement and anticipation to the player's experience.
The EBS applications deliver floor-wide, personalized promotions,
second-chance-to-win events, and the ability for players to earn
valuable rewards.
Soon debuting in Europe is Bally
Command Center™, which installs media content and operating systems
on the�iVIEW displays�and iVIEW
DM. This Bally server-based solution provide operators with
downloadable targeted player content instead of physically removing
chips from each individual iVIEW device on the floor. Casino operators
and marketing managers can download content to�on the entire gaming
floor simultaneously in minutes - with a touch of a button.
Bally Interactive: 81 Years of Gaming Expertise Set to Launch Online
The award-winning content and trailblazing play mechanics synonymous
with Bally Technologies' land-based titles will now be available to
players online via Bally's full suite of interactive solutions offered
through the Company's remote gaming server (RGS). Bally's open iGaming
platform enables casinos to deliver play-for-free and wager-based poker,
table games, video slots, and sports betting and choose from
best-of-breed content; and a library of interactive games based on
proven casino-gaming content.
Bally integrates traditional casino systems with online, mobile, and
social better than anyone else. As a result, operators can conduct
marketing, bonusing, data tracking, and collection seamlessly, enabling
them to understand and market to their players in ways never before
possible. Players can play the same games, receive the same bonuses, and
earn the same points on the casino floor, at home, or on the move.
For more information, please visit the Company's website
or�virtual
newsroom.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally's product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook,
Twitter,
YouTube
and LinkedIn.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company's filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today's date.
- BALLY TECHNOLOGIES, INC. -
NASCAR - NASCAR® is a registered trademark of the National Association
for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of
NASCAR, Inc.; Pawn Stars - ©2013 A&E Television Networks, LLC. All
rights reserved. Pawn Stars, HISTORY, the "H" and their associated logos
are trademarks of A&E Television Networks, LLC. Gold & Silver and its
associated logos are trademarks of Gold & Silver Coin Shop, Inc. All
rights reserved. Betty Boop's Fortune Teller©2013 King Features
Syndicate, Inc.™ Hearst Holdings, Inc. www.BettyBoop.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130115005253/en/
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