[January 14, 2013]

Amazon Instant Video Now Available on Nintendo's Wii Console

(NASDAQ: AMZN) - Amazon today announced the launch of the Amazon Instant Video app on Nintendo's Wii console, providing customers with access to the Amazon Instant Video library of more than 145,000 movies and TV episodes. The app is already available on Nintendo's new Wii U console that launched November 18^th and is being enjoyed across the United States. In addition, the app gives Amazon Prime members access to more than 33,000 movies and TV episodes to stream at no additional cost. For more information on how to get started visit, http://amazon.com/instantvideo/wii.

Starting today, the free Amazon Instant Video app can be found in the Wii Shop Channel for customers to easily download and install on the console. The Wii Remote Plus controller lets customers easily browse and search for titles.

"We're focused on providing our customers with many choices to make their entertainment experience enjoyable and as easy as possible - whether it's offering a wide selection of hit movies and popular TV shows, or a variety of ways to instantly stream all the content available in the Amazon Instant Video library," said Anthony Bay, Vice President of Worldwide Digital Video for Amazon.com (News - Alert). "Today, bringing the Amazon Instant Video app to the Wii console means we're giving our customers even more ways to easily and instantly watch the videos they want right at home."

"Since it arrived in November of 2006, Wii has been a cultural phenomenon," said Duncan Orrell-Jones, Senior Vice President, Network Business, Nintendo of America. "With more than 40 million units purchased in the U.S. alone, the addition of Amazon Instant Video means more choice across a significant portion of the American entertainment landscape."

The Amazon Instant Video app for Wii provides customers with a comprehensive Amazon Instant Video experience including:

• Instant streaming of more than 145,000 titles from the Amazon Instant Video library and more than 33,000 Prime Instant Video titles for Prime members
• Smart lists such as "Recently Watched," "Watchlist," "Genre Recommendations" and "Your TV Shows" that allow customers to easily manage their viewing choices
• Your Video Library gives customers access to purchases from Amazon Instant Video on the Wii or any of the hundreds of other devices enabled for Amazon Instant Video. For a list of compatible devices click here
• Parental Controls and Kid Zone features that allow parents to manage access to age appropriate content and also easily navigate specific categories to find family-friendly programming by age
• Whispersync lets customers seamlessly switch from one device to another. Start streaming a movie on Kindle Fire, then pick up right where you left off on your Wii console - avoid the frustration of having to find your spo

The Amazon Instant Video app for Wii offers more than 145,000 movies and TV episodes to browse, buy, rent and stream, including the latest new release movies like The Dark Knight Rises, Brave, The Amazing Spider-Man, Taken 2, The Bourne Legacy, Marvel's The Avengers, ParaNorman, and Frankenweenie, and popular TV shows like The Walking Dead, Sons of Anarchy, American Horror Story, Revolution (News - Alert), and Big Bang Theory. Most current TV shows can be purchased by individual episode or at a discount with a TV season pass.

In addition to receiving free two-day shipping on millions of items and access to thousands of books from the Kindle Owners' Lending Library, Prime members can instantly stream more than 33,000 TV episodes and movies, all for just $79 a year. The Prime Instant Video library includes popular TV shows such as Fringe, Parks and Recreation, Downton Abbey, Parenthood, Glee, and The West Wing, new release movies such as Mission Impossible: Ghost Protocol, Hugo, Thor, The Adventures of Tintin, The Expendables and Rango, and popular kids TV including SpongeBob SquarePants, Dora the Explorer, and Phineas and Ferb. Non-Prime members can start their free one-month trial today.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine-and it is available in two display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE (News - Alert) data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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