|[January 14, 2013]
Reflect to Showcase Latest Digital Media Solutions at 2013 NRF Annual Convention and EXPO
DALLAS --(Business Wire)--
Systems, Inc., a leading, national full-service provider of digital
out-of-home merchandising and advertising solutions, announced today
that it will attend the 102nd Annual National Retail
Federation (NRF) Show from January 13 through January 16 in New York.
Reflect will showcase its latest technologies through special displays
in the booths of its major vendor partners: Intel (News - Alert), Seneca and HP.
Reflect will feature three technologies at the NRF Show, the ReflectView
Touchpoint solution for interactive applications, the ReflectView
MediaPoint solution for dynamic digital signage content, and the
ReflectView Tablet solution for assisted selling and product
Intel (Booth #1539): Visitors to the Intel booth will be greeted
with an interactive kiosk powered by The ReflectView
TouchPoint solution, which is designed for interactive
displays. TouchPoint supports customers' touchscreen activity and
interaction with physical sensors, buttons and product lift triggers,
and is used in welcome areas, customer service and shopping zones such
as end-caps, and product demo locations. TouchPoint can also be used to
integrate in-store digital media with web, social, and mobile strategies
to create a connected multichannel consumer experience. The interactive
greeter kiosk will provide booth visitors with way-finding within the
Intel booth as well as self-service information on Intel's Ultrabook.
Also in the Intel booth, the IT Command Center, powered by Reflect and
CompuCom, will showcase the seamless remote management of complex
retailer infrastructure comprised of different form factors such point
of sale, digital signage, kiosks, tablets and smartphones in a store
location or in multiple retail locations. ReflectView allows clients to
control their in-store digital media networks with ease and vrsatility.
The distribution capabilities are so easy, that one person can control
thousands of displays at once - eliminating the labor constraints other
digital signage solutions may present.
HP (Booth #1617): The ReflectView MediaPoint solution will
be featured in the HP booth as it is used for passive media messaging
and supports HD media, screen segmenting with images, videos, and
dynamic content such as real-time information or social media content.
MediaPoint is utilized for content designed to drive shopper behavior
with targeted and timely product promotions and branding. Ideal areas
for MediaPoint include general customer wait areas, store departments,
end-caps and in-aisle product promotions.
Seneca (Booth #C543): The ReflectView Tablet solution will
showcase the ability to change on-screen content with ease. Tablet will
also demonstrate the solution's ability to drive product drill downs
available with the touchscreen activity in the Seneca booth. This unique
feature provides store associates and employees with assisted-selling
capabilities creating a more knowledgeable customer service experience.
The ReflectView MediaPoint and ReflectView TouchPoint solutions will
also be demoed in the Seneca booth.
"The National Retail Federation Show is a great venue for us to showcase
our latest products and capabilities for thousands of professionals in
the retail industry from all over the world," said Vince Bove, SVP for
Reflect. "We're honored and excited to have the opportunity to showcase
our latest technologies with valued partners like HP, Seneca and Intel,
who continue to contribute so much in terms of innovation and ingenuity
to the retail industry as well."
In addition to the capabilities outlined above, the ReflectView software
suite caters to a diverse range of digital display needs. Major benefits
that are unique to ReflectView include:
Scalability - ReflectView software can be deployed across
thousands of screens - growing with a company as the company grows
Reliability - ReflectView has a proven track record of success
and maintains long-term relationships with some of the nation's
Functionality - ReflectView can easily manage passive and
interactive capabilities, user-friendly technology, and advanced
Flexibility - ReflectView supports a wide range of content
types including video, Flash, RSS and real-time data feeds
Reporting - ReflectView offers vital functionality metrics that
allow deployers to best manage their activities
Reflect has more than a decade of experience powering major digital
media projects for well-known brands including Best Buy, GameStop,
Target, and Verizon Wireless (News - Alert). Reflect helps clients navigate through all
possible content and media options to ensure the combination used most
effectively engages target audiences, then provides the software
framework needed to import, manage, update and deliver that content
safely and securely to one or thousands of locations across the country.
Founded in 2001, Reflect is a leading, national full-service provider of
digital out-of-home merchandising and advertising solutions for digital
signage, interactive applications and assisted shopping. ReflectView is
the most flexible, scalable and proven digital media management solution
on the market. Headquartered in Dallas, Reflect has a decade of industry
experience developing some of the largest digital media networks in
North America, including Best Buy (News - Alert), GameStop, Target and Verizon
Wireless. Reflect serves mid- to large-size companies, specializing in
retail, banking/finance, hospitality, and entertainment. For more
information, please visit�www.reflectsystems.com.
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