[January 11, 2013]

Polaroid Announces a New Easy to Use Security Camera Line to Safeguard Homes and Families

Polaroid today announces the addition of a new line of wireless IP security cameras to its extensive consumer electronics lineup. With the new Polaroid IP security cameras, consumers can now put the security of their family, home and business in the hands of a brand they have known and trusted for over 75 years.

Polaroid Announces A New Easy to Use Security Camera Line To Safeguard Homes and Families (Photo: Business Wire)

In these uncertain times, home security is getting increasingly more important. Whether on vacation, at the office, or simply home at night, consumers can feel confident and comfortable knowing that measures have been taken to keep their homes, possessions, and most importantly, their families safe and secure. Available in both indoor and outdoor models, the Polaroid security cameras are easily installed by any homeowner. They are wireless, equipped with night vision and support up to a 60 degree viewing angle. Files can be stored on a computer or in the cloud, and the cameras are easily operated via any computer or smartphone. The cameras are also motion detection sensitive and allow consumers to send snapshots via email. And for the ultimate in security and style, the cameras are available in both black and white, perfect for blending in or matching any home d�cor.

"The Polaroid brand is synonymous with high-quality imaging products that are easy to use, innovative, and family friendly," said Polaroid President and CEO, Scott W. Hardy. "The IP security cameras can be used anywhere, instantaneously, whether it is from the home or the office, and can be monitored wirelessly from any internet enabled device. Users can now more feel safe and secure knowing that their families and their homes are protected."

The line of security cameras includes the following:

IP 10 Wireless Indoor Security Camera

• MJPEG video compression
• Freely control upload image to FTP
• Auto IR-LED illumination for night vision (up to 35 meters)
• Support up to 9 users online simultaneously
• Motion detection alert with snapshots via email
• Allow remote view and record from anywhere, anytime
• WiFi compliant with wireless standards IEEE (News - Alert)
• Support mobile phone login from user interface via browser directly
• Support IE, Safari, Firefox, Google Chrome, or any other standard browser
• iPhone and Android (News - Alert) App Downloadable

IP200 Wireless Indoor Security Camera

• 60 degree viewing angle
• Supports up to 9 users online
• MJPEG Video Compression
• Pan & Tilt (controllable via software)
• Built in microphone
• iPhone (News - Alert) and Android App Downloadable
• Night Vision
• Available in black or white

IP300 Wireless Indoor Security Camera

• MJPEG Video Compression
• IR Cut technology to produce clear, colorful images
• Pan & Tilt (controllable via software)
• 60 degree viewing angle
• Built-in microphone and speaker
• Supports up to 9 users online
• Motion detection with snapshot via email
• iPhone and Android App Downloadable
• Night Vision
• Available in black or white

IP350 Wireless Outdoor Security Camera

• MJPEG Video Compression
• Waterproof structure
• Auto-IR LED
• 60 degree viewing angle
• Supports up to 9 users online
• Motion detection and snapshot via email
• iPhone and Android App Downloadable
• Night Vision

The Polaroid IP security cameras range from $79.99- $129.99 are available now at target.com and polaroid.com

The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories - thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum (News - Alert) and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

About C&A Marketing, Inc.

C&A Marketing is a leading manufacturer and reseller of digital cameras, camcorders, and related accessories in the consumer electronics marketplace. Headquartered in Ridgefield Park, N.J., C&A Marketing is the Polaroid Licensee for instant digital camera, sports video camera, security camera and photo accessories. C&A recently acquired portions of Ritz Camera and Image LLC, including the company's stores, the Ritzpix Network and the ritzcamera.com, wolfcamera.com and ritzcameraandimage.com websites. With over two decades in business, the depth and breadth of their inventory is constantly expanding as is their presence and reputation in the consumer electronic marketplace.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130111005630/en/

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