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TMCNet: Clarion Adds WAZE Social Traffic and Navigation App on the Smart Access Cloud Server

[January 11, 2013]

Clarion Adds WAZE Social Traffic and Navigation App on the Smart Access Cloud Server

Jan 11, 2013 (Close-Up Media via COMTEX) -- Clarion Corp. of America, a provider of consumer and commercial mobile electronics, announced the addition of WAZE to its existing array of in-vehicle apps available via Clarion's exclusive Smart Access Cloud Server.

According to a release, WAZE is an app as it leverages social media and community based activities not just to provide directions on a map, but also offer real-time information on road hazards, traffic jams, accidents and, among other things, location of gas stations en route. Connected to Facebook, the app also has the ability to allow drivers to coordinate among friends in order to arrive at a common destination.

"We developed our Smart Access Cloud-based system to provide users seamless connectivity and easy access to their favorite apps through their smartphones in a secure and friendly manner inside their vehicles," stated Allen H. Gharapetian, Clarion's Vice President of Marketing. "We know the future of in-vehicle entertainment depends on how well the vehicle's infotainment system can integrate with not just smartphones but also the users' habits and expectations when accessing content and activities inside their vehicle. Given that, we have dedicated a great deal of attention to develop technologies and form partnerships with app developers across the globe in order to make sure the in-vehicle infotainment experience is as great and as distraction-free as possible." WAZE allows drivers to share information via the large touch screens on Clarion's compatible in-dash infotainment products. It incorporates graphically vivid maps and icons to alert drivers of road conditions ahead of time and provides real time traffic updates. The app is designed to be friendly and stores users' favorite locations for future access, the company said.

"We give drivers the ability to navigate to their destinations easily, quickly and securely by connecting them to friends and family," stated Di-Ann Eisnor, vice president of platform and partnerships for WAZE. "Our app saves people time on the road and money on gas, and it's fun!" More information: www.clarion.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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