Porsche Design P'9981 Back in Black
TORONTO, ONTARIO, Jan 09, 2013 (MARKETWIRE via COMTEX) --
Editors Note: There is an image associated with this press release.
The luxury brand Porsche Design is unveiling the new look P'9981
Smartphone. The new version features a striking completely black
design further emphasizing the iconic essence of the brand. The
Porsche Design P'9981 Smartphone from BlackBerry(R) is distinguished
by a linear and minimalist look combined with innovative technology.
The P'9981 Black will be available mid-January 2013 in Porsche Design
stores worldwide. In Canada, the P'9981 Black will retail for
$2,050CAD and will be exclusively available at Porsche Design Toronto
on Bloor Street's Mink Mile.
The all-black look creates a stylish new take on the product's
outstanding design and high-quality materials. The P'9981 Black
consists of a stainless steel frame encased in black plastic with a
hand-wrapped leather backing. Additional highlights include a special
black QWERTY keyboard and a crystal-clear touch-screen display. Just
like the original P'9981, the black version features a customized
Porsche Design user interface and an exclusive, premium
BlackBerry-Messenger-PIN. The choice of materials and sleek black
design are typical hallmarks of Porsche Design.
"Since the beginning, our brand has been identified with the colour
black," said Juergen Gessler, CEO of the Porsche Design Group. "Our
first product was a completely black watch. It was a revolutionary
product and was a sensation all over the world. As is typical of
Porsche Design, the colour black had a functional significance. The
"Chronograph I" was inspired by the non-reflective design of racing
car controls, with everything in matte black apart from the
instruments. The aim was to ensure a clear and easy-to-read display.
The Porsche Design P'9981 Black follows this tradition."
In May 2012, the judges for the prestigious Plus X Award(R) selected
the original Porsche Design P'9981 Smartphone from BlackBerry(R) as
the "Smartphone of the Year 2012."
Powerful hardware and software
The Porsche Design P'9981 Smartphone is based on a very powerful
platform with a 1.2 GHz processor and HD video recording, as well as
high-resolution 24-bit graphics and modern sensors compatible with
new Augmented Reality applications. The P'9981 also has 8GB of
internal memory and a 16GB micro SD card. The memory can be expanded
up to a total of 40GB. The BlackBerry 7.1 operating system of the
Porsche Design P'9981 Black incorporates a latest-generation browser,
one of the best on the market, to ensure a fast and flowing surfing
experience. The Smartphone also features Liquid Graphics(TM)
technology for smooth and very high-resolution graphic displays.
About Porsche Design
Porsche Design is a luxury brand with a particular focus on
technically inspired products. The brand was founded in 1972 by
Ferdinand Alexander Porsche, whose products have stood for
functional, timeless and purist design ever since. The products are
designed in the Porsche Design Studio in Zell am See, Austria and
sold around the world in the company's own stores, shop-in-shops,
high end department stores, exclusive specialist retailers as well as
the official online shop (www.porsche-design.com/shop).
Note: BlackBerry, RIM, Research In Motion and related trademarks,
names and logos are the property of Research In Motion Limited.
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Press Contact: Porsche Design Group
Sharyn Thomas / Sarah Jesson
Jesson + Company Communications Inc.
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SOURCE: Porsche Design
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