Storeplacer Debuts Commerce App Development Platform with Interactive API Suite and Big Data Infrastructure
Jan 09, 2013 (Close-Up Media via COMTEX) --
Storeplacer unveiled a next-generation commerce application development platform that makes it easy for developers to build sites and apps that consume product content and transactions.
According to a release, Storeplacer's cloud-based solution provides a rich user interface, automated, on-demand scalability, a global content delivery network, big data infrastructure and suite of RESTful APIs. The platform enables agility and speed to market by simplifying development with API architecture, interactive documentation and sample code. Users save time and money by focusing on creating the frontend consumer experience instead of worrying about backend infrastructure complexities.
Retailers have increasingly found that executing commerce across many touchpoints is incredibly complex and time consuming. In the last few years, countless new channels have emerged that enable merchants to engage and transact with potential customers. Social destinations are also hot for customer engagement and even commerce, first on Facebook and now on Pinterest, Twitter, Instagram and a host of other highly trafficked sites. As mobile and social channels continue to evolve so will consumers' discovery and purchase path.
"Merchants are being forced to react faster to changing preferences while continuing to produce amazing commerce experiences. Consumers desire to shop anywhere from any device whenever they want and expect a consistent, omni-channel experience," said CEO Jason Lobel. "Cisco reports over 12.5 billion internet-connected devices exist and forecasts over 50 billion will exist by 2020. The infrastructure powering commerce must transform to keep up with scale and agility required for this environment. APIs, open platforms and data-driven experiences that facilitate sophisticated applications will drive the future of commerce. Until now, the barrier for enabling commerce across many touchpoints seamlessly was high."
Storeplacer is currently available in a limited beta for developers, agencies and retailers.
Storeplacer provides omni-channel commerce solutions through a suite of commerce APIs, big data infrastructure and cloud-based tools.
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