Spice Upgrades Stellar Range
Jan 08, 2013 (Close-Up Media via COMTEX) --
S Mobility Limited, an India-based mobile internet company, unveiled the latest additions to its Stellar range - the dual-sim android Ice-Cream sandwich-based Stellar Virtuoso, the slimmest smartphone to be launched by any Indian brand, and Stellar Pad, a tablet.
According to a release, the Stellar range is an innovation by Spice in the smartphones and tablet category.
Dilip Modi, Co-Founder & Group COO, Spice Group said, "The launch reflects our belief in constant innovation and customer delight. Having created the fast evolving segment of Dual-SIM phones in the country, we are glad to offer these technologically advanced and stylish smartphones to our customers, thereby expanding our 3G devices portfolio."
With this launch, the company said it aims to strengthen its foothold in the smartphone market in India. Spice currently holds five percent of the handset market share. Modi added, "We believe the potential demand of fully-loaded 3G smartphones at an aggressive price point will now fuel the aspirations of the evolved customers. Since demand of data services 'on-the-go' is rising faster than ever, we see an opportunity to stamp our dominance in this segment."
T M Ramakrishnan, CEO - Devices, S Mobility said, "We have priced our handsets affordably to ensure rapid uptake by both - 2G users wishing to upgrade to 3G, and existing 3G users - especially in the metros which are traditional strongholds of Spice. The aim is to dominate the key markets across the country with higher penetration in the semi-urban areas. We are offering the best technology at a price point which will be a delight to the customer. We have launched these smartphones to concede to the demand of the utilization of the next generation 3G services. Our focus on consumer experience has been compulsive and keeping in line with the same, we have brought in the dual core processor with Quadcore Graphics in the tablet segment and the smart and sleekly designed Virtuoso smartphone."
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