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TMCNet:  SubtleData Selected as POS Integration Platform by appMobi

[January 08, 2013]

SubtleData Selected as POS Integration Platform by appMobi

Jan 08, 2013 (Close-Up Media via COMTEX) -- SubtleData Inc. has been selected by appMobi to provide critical point of sale integration to its mobile cross platform app development ecosystem.

"Mobile devices present an amazing opportunity for automating retail and hospitality functions, but building a mobile app that works with just one Point of Sale system is time consuming and expensive for even the most seasoned developer," said Sam Abadir, CTO and Founder of appMobi, in a release. "By combining SubtleData's API with appMobi's HTML5 tools we've made it easy for a developer to create mobile ordering, loyalty, couponless offers, and mobile payment applications that address a wide variety of devices and point of sale systems with a single code base." SubtleData created a write-once and deploy-to-many platform to make it simple to build this class of application.

"Merchants have been left behind in the mobile revolution because point of sale integration is so difficult," said Bryan Menell, CEO of SubtleData. "Now that we've made it cheap and easy, I expect that appMobi's developer community will create a whole new class of applications." SubtleData is a platform for point of sale apps.

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