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TMCNet:  AutoTrader.com Launches Samsung Smart TV App

[January 08, 2013]

AutoTrader.com Launches Samsung Smart TV App

Jan 08, 2013 (Close-Up Media via COMTEX) -- AutoTrader.com announced the release of a new app for Samsung Smart TVs.

"People are increasingly using mobile, consoles, TVs and many other emerging technologies to gather automotive information and make purchase decisions," said Nick Park, director, AutoTrader.com product innovation, in a release. "This app is just one example of how we're responding to that shift." According to a release, customers can now download the AutoTrader.com app from the Samsung Smart TV App Store. The app showcases video reviews of new cars from AutoTrader.com's editorial staff, as well as video shopping tips and advice. The interface allows shoppers to search for information by brand, segment or by typing in a search term of their choice. The app is compatible with all 2008 through most 2012 Samsung televisions equipped with Smart TV.

"AutoTrader.com's mission is to dramatically improve the way people buy and sell cars, so it's critical to our business to have an established team that's constantly asking what's next," Park said.

"Samsung Smart TV is a widely available platform so it's a great test bed for us. We expect to learn a lot from this first app and see where we go from here." AutoTrader.com is an Internet automotive marketplace.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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