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| [January 03, 2013] |
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Tobii REX, World's First Consumer Peripheral for Gaze Interaction, to be Unveiled at CES
LAS VEGAS & STOCKHOLM --(Business Wire)--
Tobii
Technology, the global leader in eye tracking and gaze
interaction, will unveil Tobii REX™ at the 2013 Consumer Electronics
Show next week in Las Vegas. Tobii REX is the world's first gaze
interaction computer peripheral for the consumer market. It redefines
the user experience by the power of Tobii Gaze™, the revolutionary and
award-winning eye-tracking-based interface introduced last year, and
enables users to control the computer by combining their eye gaze with
other controls, such as touch, mouse and keyboard. Tobii REX is
available now for software developers and will be available for
consumers in fall 2013.
"We believe gaze interaction is going to be the next major advancement
in mainstream computer interface," said Henrik Eskilsson, CEO of Tobii
Technology. "Tobii has been driving innovations in eye
tracking for more than a decade, and we are excited and honored to
be able to bring this first integration of eye tracking into a product
for tech-enthusiast consumers."
Tobii REX Limited Edition
Tobii REX is a new computer peripheral product that adds Tobii Gaze
features to any Windows 8 PC. Tobii REX adheres easily to the bottom of
any desktop computer screen and plugs into the computer by USB
connection. Tobii REX adds core Tobii Gaze functionality integrated to
work in combination with other controls, such as touch, mouse and
keyboard. Tobii will be making 5,000 Tobii REX peripherals available for
consumer purchase by fall 2013. Consumers can sign up now to receive a Tobii
REX VIP preorder invitation, which Tobii anticipates will be
distributed in spring 2013.
Tobii Gaze
At CES (News - Alert), Tobii will demonstrate some of the core concepts of Tobii
Gaze: Gaze Select, Gaze Scroll, Gaze Zoom and Gaze Navigate. The
Tobii Gaze concepts are using Tobii's pioneering and world-leading
eye-tracking technology. By adding Tobii Gaze to existing controls, such
as the keyboard, touchpad and mouse, the user experience is
fundamentally transformed. Tobii Gaze reduces a majority of the fuss of
moving the mouse pointer around and makes the computer interaction
faster, more intuitive and more fun.
Tobii Gaze and Tobii REX will be on display at CES Unveiled Las Vegas on
Jan. 6 and at LVCC
South Hall 4, Booth No. 35266, Jan. 8-11.
Tobii REX Developer Edition
"An important step in preparing for the launch of a consumer peripheral
is to expand our partner program for software developers. Together with
pioneering software developers, we look forward to launching a device
that will totally transform the core experience of computer interaction
and open up a whole area for new software applications," said Eskilsson.
Tobii
REX Developer Edition is available now for software developers who
want to discover exciting ways to add the benefits of Tobii Gaze to
existing applications or create innovative new software solutions. The
developer edition is $995 and can be ordered online at www.tobii.com/gaze-partner.
By joining the Tobii
Gaze Partner Program, developers get access to Tobii REX, Tobii Gaze
Interaction SDK and other support materials needed to quickly get
started.
"Within the next couple of years we expect gaze interaction to be
everywhere in consumer electronics," said Carl Korobkin, vice president
of Tobii Technology North America. "We expect some of our manufacturing
partners to be making versions of this peripheral available to
mass-market consumers in 2014, and by 2015 we anticipate Tobii Gaze will
be integrated into mainstream computers."
About Tobii Technology
Tobii Technology is the global leader in eye tracking and gaze
interaction. Tobii delivers comprehensive, market-leading gaze solutions
and OEM eye-tracking components for applications such as computers,
games and vehicles. Tobii's eye-tracking technology has accelerated the
development of gaze interaction in personal computing, transformed
research in many fields and enabled communication for thousands of
people with special needs. Founded in 2001, Tobii continues to achieve
rapid annual growth and receive awards and recognition for its
accomplishments. Based in Sweden, Tobii has a global presence, with
offices in the U.S., China, Germany, Japan and Norway, as well as a
worldwide network of resellers and partners. For more information, visit www.tobii.com.

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