|[January 02, 2013]
Amazon Marketplace Sellers Enjoy High Growth Holiday Season
SEATTLE --(Business Wire)--
(NASDAQ:AMZN)-Amazon.com (News - Alert), Inc. today announced that 2012 was a
record-breaking holiday season for businesses selling on Amazon. The
more than 2 million third-party sellers worldwide on Amazon experienced
record holiday growth: unit growth solely from sellers in the U.S.
increased more than 40 percent year-over-year. For the year, sellers on
Amazon sold hundreds of millions of units worth tens of billions of
"We value the breadth and depth of selection that businesses selling on
Amazon offer our more than 188 million active customers worldwide," said
Peter Faricy, VP for Amazon Marketplace. "The entire Amazon Seller
organization is focused on helping third-party businesses succeed and
grow on Amazon. We do this by creating a dynamic marketplace platform
that helps every seller deliver the best possible selection, service and
prices to all Amazon customers."
Sellers around the world continued the rapid adoption of Amazon's
innovative fulfillment service - Fulfillment by Amazon (FBA). With FBA,
sellers of all sizes can choose to have Amazon ship their products
directly to customers and offer Amazon Prime benefits, FREE Super Saver
Shipping, simple exporting to customers around the world, easy returns
for orders placed on Amazon.com and great customer service.
Sellers using Amazon's numerous other ecommerce services also had a big
holiday season. Whether it was the thousands of businesses using the
highly scalable Amazon Webstore platform to run their shopping sites,
the millions of Amazon customers who chose an Amazon Payments method as
a simple and trusted way to pay for purchases on seller websites or the
tens of millions of Product Ads clicks that drove Amazon traffic to
seller stores, businesses using these connected Amazon offerings set
records in sales volume, traffic and services performance.
Sellers on Amazon Holiday Fun Facts:
Third-party sellers on Amazon.com shipped items from around the globe
to customers in all 50 U.S. States and countries worldwide from Aruba
Amazon's third-party sellers sold enough Santa Hats for Santa to be
able to wear a new hat every day for the next 137 years.
Amazon's third-party sellers sold enough smartphone and tablet screen
protectors to cover the field of every NFL stadium, four times over.
Amazon's third-party sellers sold enough guitar picks to give one to
every attendee of Woodstock.
Amazon's third-party sellers sold enough mustache pacifiers to give
one to every baby born in Washington State next month.
Amazon's third-party sellers sold enough tea lights to keep a votive
illuminated continuously for over 200 years.
"I've been selling on the Amazon platform for about 12 years now, and
this has been by far one of the best ever holiday seasons. My business
experienced more than a 70 percent increase in orders placed over last
year," said Eli Silver, president of Amazing Deals Online, an
electronics retailer based in Edison, New Jersey. "We attribute the
boost in orders to our confidence, and customer trust, in Amazon's FBA
program. Without FBA our current infrastructure would not have allowed
us to fulfill the orders we generated on Amazon throughout the holiday
season. Our typical holiday season selling period ends on December 15th
due to the time needed for processing and shipping orders, but wth the
FBA program, we were able to extend our selling period until December
21st and still have our customers receive their packages in time for
MyGift Enterprises, a mobile accessories and backpack business based in
Redmond, Washington, had a record holiday season this year and grew by a
large margin compared to its Q4 last year.
"We have to thank Amazon for providing a marketplace and platform that
allows us to reach such a wide customer base," said Stephen Lai, general
manager for MyGift. "Implementing Amazon's FBA service allowed us to
focus more of our time on product development and increasing selection,
while allocating less energy on fulfillment and customer service. With
more time to spend on our core business, we are looking forward to
increasing our product selection and further boosting sales on Amazon."
Businesses interested in selling on Amazon or learning more about the
Amazon Services offering can find information at http://www.amazonservices.com.
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine-and it is available in two display sizes-7" and 8.9". The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE (News - Alert) data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
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