2012 Flash Games Market Survey Reveals Cross-Platform Reality for Indies, and Strong Ties Between Web & Mobile Platforms
SAN FRANCISCO, CA, Dec 20, 2012 (MARKETWIRE via COMTEX) --
Today, Mochi Media announced the results of the 2012 Flash Games
Market Survey, the comprehensive survey of the developers and website
owners who comprise the fast-growing Flash games industry. The 2012
Flash Games Market Survey was conducted by Mochi Media in partnership
with Adobe and FGL.com.
This 4th annual survey included responses from 1,359 Flash game
developers and publishers. The study reveals findings on development
platforms, as well as industry benchmark data around the
demographics, location and economics of Flash game developers and
Additionally, results from the survey support the theme of FGS 5:
Evolve Your Game. Presented by Mochi Media, FGS will take place March
24, 2012 at the historic Julia Morgan Ballroom in San Francisco,
Calif. Now in its 5th year, FGS continues to be the leading annual
one-day conference dedicated to fostering the growth and success of
the Flash games community. Early bird passes to the conference are
now on sale, and Award Show nominations and speaking proposals are
being accepted until January 4th.
The survey reveals trends in the Flash games
industry, including the evolution of Flash game development globally,
and the growing importance of mobile as a complementary platform to
The most significant finding was that in 2012 improvements in
technology and lowered barriers to entry enabled indie game
developers to address and develop for a more diverse array of
platforms than ever before, with 95% continuing to make games for the
browser and 86% planning to make mobile games.
Survey research further demonstrated that this expansion has been
enabled by a number of factors, including improved monetization
capabilities and best practices across development platforms. Mobile
has emerged as a strong monetization channel as app sales and in-game
ads continue to mature, and as consumers increasingly turn to mobile
devices as a primary gaming platform.
When it comes to mobile, game developers target the iOS and Android
stores nearly equally, with 81% targeting iOS and 78% targeting
Android. Additionally, the majority developers indicated that
"marketing" is their biggest pain-point in mobile game development.
The study also revealed the continuing trend of decentralization and
internationalization of indie game developers. The number of
developers in the United States, Great Britain and Canada -- which
accounted for 37 percent of all developers last year and 58 percent 3
years ago -- only make up 32 percent of respondents this year. Russia
(6%), China (6%), Ukraine (4%), India (3%) and Brazil (3%) represent
the largest countries for indie game development worldwide.
Finally, 63% of respondents indicated that they develop games for
online play to gauge market response and readiness before developing
for mobile platforms. This trend was first discovered in last year's
survey, and has increased from 60%.
To read the full results of the Flash Games Market Survey, please
About Mochi Media
Mochi Media is the world's largest browser-based games network, with
more than 150 million monthly active users and 90,000 games on over
60,000 publisher websites. Mochi Media's game development products
and services enable developers to track usage analytics, distribute
their games to thousands of websites, and monetize global gameplays
via in-game advertising. The company is headquartered in downtown San
Francisco and is a wholly owned subsidiary of Shanda Interactive.
SOURCE: Mochi Media
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