WRAPmail (OTC: WRAP) Announces an Automated Solution Creating Interactive Email Letterheads (WRAPS) for Facebook.
FORT LAUDERDALE, Fla., Dec. 18, 2012 /PRNewswire via COMTEX/ --
WrapMail, Inc. (PINKSHEETS: WRAP) announced today that it has released a new solution enabling users to sign up for free with their Facebook account. WRAPmail's software then automatically creates a WRAP (email stationery) from the users Facebook profile featuring their image, name and other information pulled from Facebook using their API. The WRAP is created in seconds and then sent to the user with instructions on how to start using WRAPmail using one of our toolbars available for Chrome, Firefox, Safari and Internet Explorer for Gmail, Yahoo, AOL and Microsoft Hotmail/Live/Outlook/365. Users of cell phones or email clients receive instructions on how to change their email setup to route their emails through our servers where they will be WRAPPED.
"I am very excited about this release that will make it possible for over 1 billion Facebook users to have an automatically created interactive email stationery/letterhead that they then can use with all their regular emails," stated Rolv E. Heggenhougen, WRAPmail's CEO. Heggenhougen added that: "We will also soon release an automated feature where these email letterheads (WRAPS) will automatically update themselves as users update their Facebook profile with new images and/or information. Next week we will also have in place a function in each users Dashboard where they can update all their email and/or social network contacts via email about their new Facebook WRAP."
CEO Heggenhougen further commented that, "we believe that these automatically created WRAPS can lead to mass adoptions and soon be self-perpetuating and that obtaining a 1% success rate (1M Facebook users) is feasible." Heggenhougen concluded that, "should we reach only 10% of our 1% goal we will have added about 100,000 daily emails that are WRAPPED, and it should be very interesting to advertisers to reach this recipient audience."
The idea behind WRAPmail is to utilize the everyday realities that almost everyone has a website, social network site(s) and also sends emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the websites and help conduct marketing research (through tracking analysis). WRAPmail is available for free (with 3rd party ads) or for a license fee. No routines change as users simply download a toolbar or route emails via Google or WRAPmail's servers. While the focus is on one-and one email, WRAPmail also offers an Enterprise solution where clients can send unlimited email campaigns using the same technology that avoids the RED X when emails arrive. Wrapmail's solutions are built so that recipients see images right away and are not as quick to discard the email due to the lack of seeing anything enticing or for being afraid of viruses when they would otherwise download the images.
WRAPmail's revenue models are Advertising Revenue through our own Ad Network where users can advertise in other user's emails (predominantly in the free user's emails), license fees from ad-free and Enterprise clients and Premium licensed Sports Team and Celebrity WRAP Sales to Fans.
WRAPmail is a Google Apps vendor and also compatible with Google Analytics.
WRAPmail charges advertisers a minimum of $0.005 per impression and $0.25 per click. There are a minimum of 7 ads in each email sent from free users so when we have successfully signed on advertisers each email generates a minimum of 3.5 cents revenue for WRAPmail. Our goal is to attract advertisers as volume grows with the following milestone targets:
-- 10k users sending 10 emails each/day = $3,500/day revenue to WRAPmail
-- 100k users sending 10 emails each/day = $35,000/day revenue to WRAPmail
-- 1M users sending 10 emails each/day = $350,000/day revenue to WRAPmail
(1M users would represent <1% of total Facebook users)
We have no estimate whether and when these targets will be met, but we believe that this Facebook auto-WRAP solution could easily start feeding on itself as new signups let their Facebook friend know about WRAPmail.
WRAPmail will set aside a minimum of 10% of its advertising revenue to share with its free users with its goal that all free users make money every time they send an email.
Furthermore, WRAPmail helps search for missing children with every email sent by free users by incorporating an RSS feed from the Center for Missing and Exploited Children - see Huffington Post article by clicking here.
Forward looking statements and risks and uncertainties
Matters discussed in this press release contain forward-looking statements. The words "anticipate," "believe," "estimate," "may," "intend," "expect," and similar expressions identify such forward-looking statements. Expected, actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. Forward-looking statements are subject to a number of risks and uncertainties, including but not limited to, risks and uncertainties associated with, among other things, the impact of economic, competitive, and other factors affecting our operations, markets, products, and performance. The matters discussed herein, including the development of our automated solution creating interactive email letterheads (WRAPS) for Facebook and potential revenue derived therefrom should not be construed in any way, shape or manner of our future financial condition or stock price. For more complete information regarding our business and financial condition, you may access our filings at otcmarkets.com.
WRAPmail Investor Relations: IR@WRAPmail.com Phone: (954) 591-8742
SOURCE WrapMail, Inc.
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