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TMCNet:  Cooltrax Makes Food Logistics Annual FL100 List

[December 17, 2012]

Cooltrax Makes Food Logistics Annual FL100 List

(Marketwire Via Acquire Media NewsEdge) NASHUA, NH -- (Marketwire) -- 12/17/12 -- Cooltrax, provider of real-time cold chain tracking and monitoring solutions for temperature-sensitive products and mobile assets, today announced it was recognized by Food Logistics, the only publication dedicated exclusively to the food and beverage supply chain, as a top software and technology provider in the annual FL100.

The list comprises software providers, and equipment and technology companies, whose products and services help food and beverage manufacturers, foodservice distributors, and grocery retailers attain their business goals. Readers of Food Logistics reference the list to identify leading software and technology providers that play a significant role in the food and beverage industries and related supply chains.

The complexity of the food and beverage supply chain, specifically the cold chain, requires innovative technologies designed to address the unique needs of this industry. For many companies, technology that provides end-to-end visibility for improved food safety, operational efficiencies including fleet management, and issues related to compliance, traceability, and recalls, offers a competitive differentiator that protects brand and customer loyalty.

Cooltrax's active RF technology is combined with a single web-based interface to track, capture and automatically report product temperatures and locations in real-time -- whether from inside a reefer, a distribution center or a refrigerated retail cabinet. The real-time processing of information allows the Cooltrax application to notify stakeholders of violations to standard operating procedures. This translates to significant fuel savings, increased shelf life, consistency of temperature, and validation of product integrity.

"With the continued demand for operational efficiencies and better cold chain risk management -- supply chain failure, energy waste, bioterrorism, non-compliance, product security, and theft -- organizations throughout the supply chain seek more robust solutions for tracking and monitoring products and assets," said Shawn Allaway, president, Cooltrax. "As a provider of the industry's first real-time, 24/7 end-to-end solution set that monitors and tracks perishable products and assets throughout the cold chain, we are pleased that our end users have recognized the strategic value that our solutions offer them by nominating us for inclusion in the FL100." Each year after receiving applications from end users, and software and technology providers, the editors of Food Logistics compile the list. This year, which marks the ninth year of the FL100, over 165 submissions were received. Companies earning a spot on the FL100 list are featured in the November/December issue of Food Logistics, as well as online at www.foodlogistics.com.

About Cooltrax Cooltrax Americas, based in Nashua, NH, is the leading provider of real-time cold chain monitoring solutions for temperature-sensitive products. Leveraging its proven expertise in Radio Frequency Identification (RFID) and network technology, Cooltrax helps companies address key concerns including cost containment and operational efficiency, consumer safety, and regulatory compliance. Cooltrax Americas was founded in 2009 and has been deployed globally at some of the largest full service distributors including Coremark International. For more information, please visit www.cooltrax.com.

About Food LogisticsFood Logistics is published by Cygnus Business Media, a leading diversified business-to-business media company. The publication serves the information needs of executives involved in various aspects of the food and beverage supply chain. Through our print and online products, we provide news, trends, and best practices that help more than 24,000 grocery and foodservice suppliers, distributors, and retailers make better business decisions. Visit us online at www.foodlogistics.com.

About Cygnus Business MediaCygnus Business Media is an internationally recognized business-to-business media company. Our diverse portfolio serves 15 market categories with print and interactive products, and live events. Through our media, we reach more than 1.7 million print subscribers, nearly 1 million industry professionals via our Custom Marketing services, and we attract almost 2 million unique visitors to our Web sites each month.

Combined with the thousands of business people attending our live events, Cygnus Business Media can provide comprehensive, integrated advertising and marketing programs. Cygnus can help you establish and enhance your brand, increase awareness, generate sales leads, and strengthen your customer relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, please contact your Cygnus sales representative, or visit www.cygnusb2b.com.

Contact: Lauren Curley 781 383 6406 Email Contact Source: Cooltrax

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