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TMCNet:  Stipple Raises Additional $3 Million to Help Brands and Publishers Monetize Images on Twitter and Mobile Web

[December 13, 2012]

Stipple Raises Additional $3 Million to Help Brands and Publishers Monetize Images on Twitter and Mobile Web

SAN FRANCISCO, CA, Dec 13, 2012 (MARKETWIRE via COMTEX) -- Stipple, the leader in image-based commerce and advertising, today announced that it is now the web's largest source of commerce-enabled, revenue-generating images, and has raised an additional $3 million of funding from Sands Capital to accelerate its growth and product innovation. By the end of 2012, Stipple will have over 100 million accurately tagged and monetize-able images. All publishers in Stipple's network and developers using its API earn affiliate and advertising revenue as their audiences interact with "Stipple'd" photos.

"Since the explosion of Pinterest, the entire advertising industry has been captivated by the idea of being able to advertise, buy and sell products inside a photo on any website or device," said Rey Flemings, founder and CEO, Stipple. "Unfortunately, these capabilities have remained largely non-existent because of the complexity, time, and cost of accurately tagging the billions of photos published to the web every day. Stipple is the only company in the world to accurately tag images at enterprise scale, with no gimmicks and no crowdsourcing." In November, Stipple tagged 12 million images. In December the company will tag more than 80 million images. "Stipple is now tagging more images per day than our competitors tag per month," commented Mr. Flemings. The company's current image tagging rate is greater than 1 million images per day, with 100% accuracy. Hundreds of the world's leading merchants, including Nike, L'Oreal, Zappos, and Nordstrom, are leveraging Stipple to tag tens of millions of their images per month.

Stipple's recent Twitter integration, which brings Stipple's interactive content in-stream within Twitter, is poised to unlock in-stream e-commerce inside Twitter's social platform.

"Stipple's platform gives us a great opportunity to promote and sell our products on Twitter," said Greg Colando, President of FLOR. "It builds a bridge between our product images on others' websites and our own, with no human interaction, unprecedented accuracy and at scale. We've explored many offerings, and Stipple is the only game in town for marketers that want to stay connected to and manage their brand and product images in the digital sphere." Stipple is also announcing two key executive hires with deep domain expertise to further accelerate growth plans. Darr Gerscovich comes from LinkedIn and Yahoo!, where he led global marketing teams focused on Fortune 500 advertisers and publishers. Darr will run Stipple's marketing organization. Stephanie Palmer, formerly of Luminate and Meebo, built their global business development teams while partnering with the world's most recognized publishers. Stephanie will head up distribution working directly with Stipple's ever-growing network of publishers.

For more information, and to start using Stipple today, please visit www.stipple.com.

About Stipple Stipple is pioneering cloud services for online images. Stipple powers commerce and content within images on the web and mobile. The company's patent-pending technology permanently connects images across the web to their original owners, enabling real-time distribution of information, media and commerce through their images. Stipple's investors include Sands Capital, Kleiner Perkins Caufield & Byers (KPCB), Floodgate, Relevance Capital, Justin Timberlake, and other leading companies and angel investors.

Cristina Dunning cristina@knock2x.com 503-507-4758 SOURCE: Stipple mailto:cristina@knock2x.com

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