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Stipple Raises Additional $3 Million to Help Brands and Publishers Monetize Images on Twitter and Mobile Web
SAN FRANCISCO, CA, Dec 13, 2012 (MARKETWIRE via COMTEX) --
Stipple, the leader in image-based commerce and advertising, today
announced that it is now the web's largest source of
commerce-enabled, revenue-generating images, and has raised an
additional $3 million of funding from Sands Capital to accelerate its
growth and product innovation. By the end of 2012, Stipple will have
over 100 million accurately tagged and monetize-able images. All
publishers in Stipple's network and developers using its API earn
affiliate and advertising revenue as their audiences interact with
"Stipple'd" photos.
"Since the explosion of Pinterest, the entire advertising industry
has been captivated by the idea of being able to advertise, buy and
sell products inside a photo on any website or device," said Rey
Flemings, founder and CEO, Stipple. "Unfortunately, these
capabilities have remained largely non-existent because of the
complexity, time, and cost of accurately tagging the billions of
photos published to the web every day. Stipple is the only company in
the world to accurately tag images at enterprise scale, with no
gimmicks and no crowdsourcing."
In November, Stipple tagged 12 million images. In December the
company will tag more than 80 million images. "Stipple is now tagging
more images per day than our competitors tag per month," commented
Mr. Flemings. The company's current image tagging rate is greater
than 1 million images per day, with 100% accuracy. Hundreds of the
world's leading merchants, including Nike, L'Oreal, Zappos, and
Nordstrom, are leveraging Stipple to tag tens of millions of their
images per month.
Stipple's recent Twitter integration, which brings Stipple's
interactive content in-stream within Twitter, is poised to unlock
in-stream e-commerce inside Twitter's social platform.
"Stipple's platform gives us a great opportunity to promote and sell
our products on Twitter," said Greg Colando, President of FLOR. "It
builds a bridge between our product images on others' websites and
our own, with no human interaction, unprecedented accuracy and at
scale. We've explored many offerings, and Stipple is the only game in
town for marketers that want to stay connected to and manage their
brand and product images in the digital sphere."
Stipple is also announcing two key executive hires with deep domain
expertise to further accelerate growth plans. Darr Gerscovich comes
from LinkedIn and Yahoo!, where he led global marketing teams focused
on Fortune 500 advertisers and publishers. Darr will run Stipple's
marketing organization. Stephanie Palmer, formerly of Luminate and
Meebo, built their global business development teams while partnering
with the world's most recognized publishers. Stephanie will head up
distribution working directly with Stipple's ever-growing network of
publishers.
For more information, and to start using Stipple today, please visit
www.stipple.com.
About Stipple
Stipple is pioneering cloud services for online
images. Stipple powers commerce and content within images on the web
and mobile. The company's patent-pending technology permanently
connects images across the web to their original owners, enabling
real-time distribution of information, media and commerce through
their images. Stipple's investors include Sands Capital, Kleiner
Perkins Caufield & Byers (KPCB), Floodgate, Relevance Capital, Justin
Timberlake, and other leading companies and angel investors.
Cristina Dunning
cristina@knock2x.com
503-507-4758
SOURCE: Stipple
mailto:cristina@knock2x.com
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