SendGrid Goes Mobile for App Developers
BOULDER, CO, Dec 13, 2012 (MARKETWIRE via COMTEX) --
SendGrid, the leader in email deliverability, today announced
integrations with leading mobile-backend-as-a-service (MBaaS)
platforms Windows Azure Mobile Services, StackMob and Parse. Building
on SendGrid's cloud-based transactional email infrastructure
platform, SendGrid provides developers with a simple and easy way to
add transactional email capabilities to their mobile applications.
SendGrid now powers mobile transactional email for some of the
world's largest mobile applications, including Uber, Pinterest,
foursquare and Spotify.
SendGrid's MBaaS integrations are part of its ongoing strategy to
make its service broadly available, easy to access and simple to
deploy, regardless of what cloud services development teams are
building with. Mobile developers are increasingly looking to MBaaS
platforms to quickly access and integrate core functionality
including the ability to send transactional email, to reduce
development time and complexity. Comprised of account registrations,
password resets, friend or follower requests, purchase confirmations
or any user-generated notification, transactional email is widely
regarded as the most effective form of engaging and retaining
SendGrid's integrations with Windows Azure Mobile Services, StackMob
and Parse relieve mobile development teams of the cost and complexity
of transactional email management. Developers are freed to build
great mobile apps without worrying about email delivery rates, spam
folders, ISP blacklists or scaling to meet high user volume.
To date, SendGrid has delivered more than 75 billion emails and
averages 140,000 emails sent per minute for its customers. SendGrid's
rapid growth is in part due to the several integrations it has
established with market-leading cloud services platforms since its
launch in 2009. Current SendGrid partnerships or integrations include
Rackspace, Softlayer, HP Cloud Services, Microsoft Azure, Heroku,
Engine Yard, Cloudbees, Standing Cloud, AppHarbor, Stackmob, Parse
and Microsoft Azure Mobile Services.
"SendGrid has long been on the forefront of introducing new services
and products ahead of the market demand curve, and today's
integrations with leading MBaaS providers is no different," said Jim
Franklin, CEO, SendGrid. "MBaaS is quickly replacing the traditional
server-side stack as a dependable, feature-rich option for powering
mobile applications. Our integrations with recognized mobile app
development leaders Windows Azure Mobile Services, StackMob and
Parse, as well as our established relationships with the broader
cloud services ecosystem, are important steps in making SendGrid
available to developers everywhere."
SendGrid is the leader in email deliverability.
SendGrid's cloud-based platform increases email deliverability,
provides actionable insight and scales to meet any volume of email,
relieving businesses of the cost and complexity of maintaining custom
email infrastructures. The email delivery platform of choice for
70,000 web application companies and developers, including
foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora, SendGrid
delivers more than 6 billion emails per month. Founded in 2009 and
based in Boulder, Colo., SendGrid is backed by Foundry Group, Highway
12 Ventures, Bessemer Venture Partners and several notable individual
investors. For more information, visit www.sendgrid.com.
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