|[December 12, 2012]
Strategy Analytics: Samsung and Apple Surge Ahead in Consumer Brand Preference
BOSTON --(Business Wire)--
Consumers have given a huge vote of confidence in both Samsung and
Apple (News - Alert) according to the latest consumer brand preference rankings just
released by Strategy Analytics' ConsumerMetrix
service. Over the past six months Samsung (News - Alert) has improved its
score by 4.4 points, extending its leadership over Sony to 17 points.
Apple's rating increased by 2.3 points and it leapfrogs HP into third
place. Panasonic (News - Alert) and Asus both scored marginal improvements but all
other technology brands saw declines in preference rankings.
Mobile-centric brands have performed the worst over the past half-year.
Blackberry's score fell by nearly ten points, while both Motorola (News - Alert) and
Nokia saw declines of more than four points. More than 6500 respondents
in the US and Europe were asked to consider how likely theywould be to
choose each of more than twenty global brands when buying technology
products such as computers, mobile phones, TVs and related products.
"These survey findings suggest that the 12-month outlook for both
Samsung and Apple remains rosy," says David Mercer, Principal Analyst at
Strategy Analytics. "By contrast most rivals are struggling to improve
consumer support and urgently need to improve mindshare."
Apple has now overtaken Samsung as the number one preferred brand in the
highest income segment. Apple still suffers, however, in France and
Germany, where its ratings are still significantly lower than in other
The top 17 brands in order of preference are Samsung, Sony, Apple, HP,
LG, Panasonic, Dell, Nokia, Philips, Toshiba (News - Alert), Acer, Sharp, Asus,
Motorola, Sanyo, Blackberry, Lenovo.
Editor's Note: Strategy Analytics conducted an online survey, the
ConsumerMetrix Survey fielded in October 2012. The sample consisted
of n=2285 individuals in the US and n=4268 in Europe ages 15-74.
Strategy Analytics weighted the data by country, age, gender and
internet use to represent the US and European populations of internet
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
of emerging technology, communications and media. For more information,
please visit http://www.strategyanalytics.com/
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