TELiBrahma Launches Point 1.0 Next Generation Augmented Reality Advertising Platform
NEW YORK, NY, Dec 12, 2012 (MARKETWIRE via COMTEX) --
TELiBrahma (www.telibrahma.com), the award-winning leader in global
mobile marketing technology, is taking on the US market with the
debut of their latest visual recognition augmented reality (AR)
advertising platform, Point. Brands like Nike, Johnson & Johnson,
Nokia, Ford, Hyundai, Microsoft, Maxim, Samsung and GM have leveraged
the power of the world's lightest and fastest augmented reality
browser to engage with millions of consumers.
Point is a 360-degree solution for consumer engagement for any media.
From newspapers/magazines enhancing their media and advertisers
increasing brand awareness, to consumers looking to compare prices
and get more information about products, Point provides an innovative
way for brands to communicate with their audience.
"We are excited about what Point can achieve by integrating
traditional media and experiences with digital," said Suresh
Narasimha, CEO of TELiBrahma. "We believe AR will become mainstream
by focusing on utilities and metrics. With Point, we always focused
on delivering utilities instead of just the gimmick. With solutions
for different verticals, we have consistently delivered value in
terms of media metrics, brand experience and sales conversions."
Companies like NIKE, Nokia and Unilever have leveraged the power of
AR to engage with readers of various publications. Using Point,
consumers can scan the brands' augmented print ads and instantly gain
access to enhanced information including 3D overlays and video demos
of new products. The platform's revolutionary image recognition
allows marketers and advertisers to go beyond the QR code by simply
scanning an image or logo ID and produce higher ROI.
Point works with more than just advertising. Newspapers and magazines
including Maxim and Outlook have partnered with TELiBrahma to give
readers exclusive access to an interactive newspaper. Using their
smartphones, readers can capture the cover page, editorial or text of
the print publication and watch it come to life with exclusive
footage and videos of news stories. Point brings with it specific
solutions for different verticals like retail, real estate,
automobile and packaging to help deliver clear business benefits
beyond media metrics.
"We have had an exciting partnership with TELiBrahma over the last
two years. Using TELiBrahma's technology, we have provided digital
legs to static media like print and Point of Sale material. Readers
of various leading publications and walk-in customers at our
showrooms could experience Augmented Reality through a static print
creative to get rich media experience on their mobile phone. We
provided consumers with interactive engagements, testimonials, videos
etc. Using intARact, consumers could access prices, vehicle options,
dealer locations, videos of customer experiences and much more right
from their phone. I wish TELiBrahma good luck and look forward to
working on more engaging and interactive solutions," said Sriram
Padmanabhan -- General Manager, Marketing, Ford India.
"The core goal of the campaign is to excite people and get them to
the retail store to go check Windows 8. This innovation is meant to
bring Windows 8 experience delivered on their hand-held devices,"
Shafalika Saxena, Head, Central Marketing Group, Microsoft
Corporation India, says regarding the IntARact app.
Piyush Sharma, CEO, Maxim India, said, "Maxim being the ultimate
celebration of being a guy and being young at heart blends seamlessly
with a strong personal medium such as mobile. And our alliance with
TELiBrahma is a natural alliance of two leaders in complementing
industries. We definitely are expecting great results for both our
brands and above all, the end users. We strongly believe that going
forward our association will go beyond providing robust and
measurable engagement and ultimately together we will be able to
deliver our advertisers a total performance oriented return on their
investment. I would like to congratulate entire TELiBrahma team for
their great foresight and perfect first execution with the
augmentation of our November 2012 issue."
Point is available on a majority of smartphones and feature phones
that have cameras. The app is available across several platforms
including iPhone, Android, BlackBerry, Nokia, and Windows and is
accessible at pointart.mobi.
TELiBrahma has worked with several of the major brands including
Microsoft, Coca Cola, NIKE, Volkswagen, Disney, Samsung, Hyundai,
Toyota, General Motors, Nokia, Unilever, Ford, BMW, Mercedes-Benz, LG
Point is known as intARact in India.
For more information on TELiBrahma, visit www.telibrahma.com.
Simply Point your smartphone, and open your world to a
new level of engagement.
Point, the world's lightest and fastest
Augmented Reality app, is a visual recognition platform that helps
brands engage with consumers by creating "real-world" experiences of
products. By Capturing a product or service with their mobile phone
camera, consumers can gain instant access to search results that are
enhanced by 3D and 2D camera overlays, video overlays, facial
recognition and contextual results. Point allows brands to go beyond
the QR code by working with any ad, editorial, brand logo, newspaper,
magazine, website or place.
TELiBrahma is an Intel-funded company that focuses
on consumer engagement through augmented reality advertising. With
Point, the company's new augmented reality platform, TELiBrahma helps
brands create "real-life" experiences for consumers, increases
engagement and produces higher ROI. Working with brands like Dove,
Nokia, Nike and Toyota, TELiBrahma is a leader in contextual mobile
solutions. TELiBrahma was established in 2004 and has offices in New
York, Singapore and India. For more information, please visit the
website at www.telibrahma.com.
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