|[December 06, 2012]
Clutch Unveils First Mobile Commerce Platform to Unite Shopping, Loyalty Programs and Gifting
PHILADELPHIA --(Business Wire)--
the mobile commerce company, today unveiled its platform that uniquely
unites shopping, loyalty and gifting to deliver the most relevant offers
to consumers and the most targeted customers to merchants. Its
consumer-facing application by the same name, which is available now for
free in the Apple
App Store or at www.clutch.com,
eliminates the need for multiple apps, enabling consumers to manage gift
and loyalty cards, daily deals, coupons, offer searches, purchases,
shopping comparisons, social gifting and mobile payments all in one
place. The first 1,000 consumers who download and register the Clutch
app will receive a selection of pre-loaded digital gift cards from
adidas, FTD, Maui Jim and SpaFinder worth $25. Clutch currently supports
hundreds of leading brands and merchants and aggregates more than
100,000 deals, offers and rebates daily.
Clutch List is where users can store all of their favorite shopping related items for quick and easy access. (Photo: Business Wire)
Clutch Capitalizes on Mobile Commerce Growth and Gift Card Industry
According to Forrester (News - Alert) Research, mobile commerce is expected to reach
$31 billion by 2016, growing at a 39 percent annual compound rate. This
significant growth is shifting the $100 billion physical gift card
market towards mobile. In fact, more than half of retailers (61 percent)
plan to use mobile gift cards and 43 percent of customers prefer to use
the mobile medium for gift cards, according to Transaction Wireless and
Aberdeen (News - Alert).
Capitalizing on this market opportunity, the Clutch app simplifies
mobile shopping for consumers while exploiting a lucrative nche within
the growing $484 billion pre-paid retail gift card, loyalty and cash
replacement card markets (source: Mercator Advisory Group). Unlike the
point solutions available today, Clutch eliminates the need for both
physical cards and multiple apps for storing data. Its proprietary
recommendation engine stimulates consumer spending by offering relevant
deals to each user based on their personal, time and location data,
while strengthening brand relationships by capturing valuable
information and leveraging targeted marketing opportunities.
"Mobile shopping today is fragmented. Consumers must juggle a blizzard
of shopping-related apps with narrow functionality including separate
apps for rewards programs, coupons, daily deals, shopping searches,
shopping lists, mobile wallets, price comparisons and gifting, among
others," said Andy O'Dell (News - Alert), co-founder and chief commercial officer at
Clutch. "Clutch brings all of these functions into one interface and
enables consumers to actually purchase products from a wide array of
Additionally, by requiring users to register cards upon purchase, the
Clutch app provides visibility into those consumers buying the cards
along with the recipients. This gives brands a 1:1 connection with their
high value consumers and solves the core problems card issuers face -
breakage and escheatment of funds.
Free Clutch App Gives Consumers the Perfect Mobile Shopping Experience
Clutch is the only mobile app where consumers can get the best deals,
give the best gifts, and share it all with friends and family in a
single place.�Its proprietary recommendation engine provides users with
highly relevant and timely shopping offers, tailored for them based on
time, location and personal data including gift lists, loyalty programs
and offers. Consumers can also make purchases within the app, which
integrates with Apple's Passbook, with just a few taps.
In addition, gift giving is made simpler and more intimate with Clutch.
Integration with Facebook (News - Alert) enables users to quickly access their friends'
wish lists for smarter gift purchasing decisions. When purchasing an
eGift card through the app, consumers can personalize it with a video,
photo and/or message for each gift recipient, making the experience less
Clutch Empowers Merchants to Grow Revenues with Relevant and Timely
Offers and Reduce Escheatment
The Clutch platform integrates shopping, gifting and loyalty solutions
with users' real-time location, preference and friend data. This
empowers merchants to provide relevant and timely information to
customers to help them get better offers and give better gifts.
Merchants benefit from a direct-to-consumer marketing channel informed
by rich data across retailers, gift lists created by the app user and
their friends, past responses to offers and geo-location information.
Additionally, because of Clutch's registration process, gift card buyers
and recipients are no longer anonymous, allowing brands to identify and
engage more of their customers.
"The scope of the mobile commerce functionality offered by Clutch is
what really differentiates it in the marketplace," said Andrew B.
Morris, a principal in the mobile commerce practice at inCode (News - Alert) Consulting
Group and a chairperson of NRF's Mobile Blueprint Committee. "Clutch's
seamless integration of mobile wallet, mobile shopping and social media
is a truly unique value proposition for both consumers and merchants.
There are some very interesting possibilities here."
The Clutch management team is composed of executives who have played
vital roles in a number of successful entrepreneurial ventures and
worked with some of the largest brands including Coca-Cola, HONEST Tea,
eBay and Nike. The privately-held company has secured an undisclosed
amount of funding.
Clutch provides the only mobile platform that unites shopping, loyalty
and gifting, delivering the most relevant offers to consumers and the
most targeted customers to merchants. With its proprietary
recommendation engine, the Clutch mobile app enables consumers to get
the best deals, give the best gifts, and share it all with their friends
and family in a single place. For more information, please visit www.clutch.com,
follow Clutch on Twitter @ClutchShopping
or like Clutch on Facebook.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121206005633/en/
[ InfoTech Spotlight's Homepage ]