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TMCNet:  Echo Launches Chute Media Galleries

[December 04, 2012]

Echo Launches Chute Media Galleries

SAN FRANCISCO --(Business Wire)--

Echo, the first and largest real-time web platform provider, and Chute, makers of the leading platform for publishers and brands to seamlessly integrate user-generated content into websites and apps, today announced the release of Chute Media Galleries, an application that enables marketers to quickly build and deploy real-time, user generated photo walls about any topic, user or hashtag. The new Echo Enabled App is available immediately through Echo's App Ecosystem.

With this new app, marketers can create social experiences in seconds using an easy-to-use dashboard. Each gallery features real-time user generated photos from Twitter (News - Alert) and Instagram, tailored to showcase posts that contain specific hashtags, search terms or user accounts. Users can also add photos to the experience from their local hard drives or import them directly from their favorite photo services including Facebook (News - Alert), Flickr, Picasa and Instagram.

"People are producing visual content about brands every day," said Khris Loux, Co-founder and CEO of Echo. "Chute Media Galleries provide an easy and efficient way to instantly harness this content and use it to create engaging, real-time experiences for websites, microsites or as part of marketing and advertising programs."

As an Echo Enabled App, Chute Media Gallries inherits a number of important capabilities from the Echo Platform, including automatic spam filtering and advanced moderation controls. Every gallery photo is displayed in a modern, pinboard-style view that includes social features such as the ability to comment, like or reply to each photo. All original content and updates flow into the gallery in real-time, without the need for the visitor to refresh the page.

Chute Media Galleries seamlessly interoperates with a wide range of other real-time apps that are also available through Echo's App Ecosystem. This powerful framework enables marketers, product teams and developers to weave holistic, immersive experiences that are on par with leading social networks.

"We see significant value in being part of the Echo Enabled Program," said Ranvir Gujral, CEO of Chute. "Echo provides a robust foundation for this app while serving as a sales and marketing channel into large enterprises that want to better manage the relationship with their audiences and be part of the visual revolution. We look forward to expanding our relationship with Echo and being part of their collective movement to transform the web from static to real-time."

Live examples of Chute Media Galleries include:

I Love #NYC: http://bit.ly/UaAHH9
America's Favorite Sports: http://bit.ly/SrXqOQ
Hot Holiday Gift Picks: http://bit.ly/SrXEp2

About Echo

Echo provides the industry's first and largest real-time web platform, enabling the rapid implementation and scale of applications for social TV, social music, social news, social sports, social commerce and social finance. Brands can leverage the Echo platform to transform their static websites and mobile apps into real-time experiences that significantly boost traffic, increase user engagement, and drive more revenue. A leader in the space, Echo currently serves over 1 billion streams per month for brands including ABC, AMC Networks, ESPN, NASDAQ, NBC News, The Washington Post, Universal Music Group (News - Alert), USA Network and WWE. To learn more, visit�www.aboutecho.com.

About Chute

Chute is a mobile and Web platform that makes it easy to add photo and video functionality to any application or site. Chute works with some of the world's biggest publishers and brands including NBCNews.com, Turner, Cond� Nast, Saks Fifth Avenue, and House of Blues Entertainment, combining cloud infrastructure with extensive developer tools to provide instant media infrastructure to new and existing mobile and Web applications. SlideChute, built on top of the Chute platform, makes it easy to collect, manage and display user-generated photos across the Web.�For more information, please visit www.getchute.com.


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