|[December 03, 2012]
Aetna Chairman and CEO at mHealth Summit: Sneak Peek of "Passage" Virtual Fitness App; Eight New Partners Added to the CarePass™ Platform
HARTFORD, Conn. --(Business Wire)--
Aetna (NYSE: AET) Chairman, CEO and President Mark T. Bertolini today
offered a sneak peek of Aetna's new fitness app - Passage - during his
keynote address at the mHealth
Summit in Washington, D.C. Developed in collaboration with
Microsoft (News - Alert), the app transforms a routine walk, run, or bike ride into
virtual exploration. It is expected to be live in the Windows
Store later this month. The Passage app will be integrated into Aetna's
CarePassTM platform, which offers simple, convenient
access to some of the best health and wellness apps in the marketplace.
In his keynote address before an audience of more than 3,000, Bertolini
offered his vision for a more convenient, better connected health care
system through the use of technology by both consumers and physicians.
"We are harnessing the power of technology to connect fragmented health
data and turn it into cohesive, relevant, actionable information," said
Bertolini. "CarePass is just one example of our efforts to empower
consumers to manage their whole health, on their terms, when and where
it suits them."
In addition, Bertolini shared that eight new partners have been added to
Aetna's CarePass platform, enabling consumers to share information
across a wider range of apps and create a personalized, integrated
experience to manage their whole health, from getting care, to staying
well, to earning rewards, all with one sign-on. On the onsumer side,
new fitness partners include ACTIVE Network, RunKeeper and
Strava, while new nutrition partners include BettrLife and Sparkpeople.
In addition to these consumer partners, new partners for the CarePass
developer portal are Earndit, FoodEssentials and Personal.com.
Passage: From Treadmill to Virtual Explorer
The new Passage app, developed by the Aetna CarePass team in
collaboration with Microsoft, transforms a routine workout into virtual
exploration. The app takes a boring treadmill run or bike ride around
the neighborhood, and transports the user to the city of their dreams -
Barcelona, New York or Rome. For the first Windows app release, at the
end of a workout, users simply sync their workout info to the app, and
unlock a virtual experience that offers real-time photos from the chosen
location, their progress along the route, restaurant recommendations and
reviews, historical information, and the ability to invite friends along
for the journey. Future mobile versions of the app will allow for real-
time engagement with the selected city.
Passage is free, and can be downloaded from the Windows Store in
December. It is expected to be available for Apple and Android (News - Alert) devices
in early 2013. Passage users must register for a free CarePass account,
which will allow them to share their Passage information with all the
apps on the CarePass platform.
CarePass: Creating a Personalized, Coherent Health Experience
CarePass now features 19 market-leading partners including: iTriage,
GymPact, GoodChime!, FitSync, Fitbit, Fooducate, Thryve, FatSecret,
MapMyFitness, GoodRx, ACTIVE Network, RunKeeper, Strava, BettrLife,Sparkpeople,
Earndit, FoodEssentials, Healthline and Personal.com.
To use the CarePass platform consumers simply create a CarePass account
and follow the simple directions to connect their favorite
CarePass-enabled apps to their personal account.
CarePass also offers a developer portal that includes API management,
documentation and support, and various communication channels. APIs
currently include multiple reformatted data sets from the U.S.
Department of Health and Human Services alongside de-identified Aetna
pharmacy data, as well as retail drug price data from GoodRx. Developers
can register with the CarePass® Developer Portal at http://developer.carepass.com.
Aetna is one of the nation's leading diversified health care benefits
companies, serving approximately 37.3 million people with information
and resources to help them make better informed decisions about their
health care. Aetna offers a broad range of traditional, voluntary and
consumer-directed health insurance products and related services,
including medical, pharmacy, dental, behavioral health, group life and
disability plans, and medical management capabilities, Medicaid health
care management services and health information technology services. Our
customers include employer groups, individuals, college students,
part-time and hourly workers, health plans, health care providers,
governmental units, government-sponsored plans, labor groups and
expatriates. For more information, see www.aetna.com.
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