Nokia and deadmau5 Light up London with 'This Is Lumia'
LONDON, Nov. 28, 2012, 2012 (Canada NewsWire via COMTEX) --
New Nokia Lumiasmartphonerange launches with a brand new light and music spectacular
Nokialast nightjoined forces
withdeadmau5to launchtwonew Nokia Lumia handsetswith a spectacular light and music experience:This Is Lumia.
(Photo: http://photos.prnewswire.com/prnh/20121128/579688 )
Exactly a year after Nokia created the biggest light show the capital
had ever seen - a 4D projection that covered Millbank Tower - the mobile giant transformed an entire London square last night into
an immersive audio-visual show starring deadmau5.
Nokiarigged every inch of Flat Iron Square in Southwark, using
specially developed software, to come alive in sequence to a deadmau5
set. People arriving in the square saw just a normal London street, and
as the music started the technology allowed in to be 'played' like a
Adam Johnson, Head of Consumer Marketing (UK & Ireland) at Nokia said:
"We wanted to do somethingas innovative as our productsto celebrate
the launch of the new Nokia Lumia range. The show took its inspiration
from the vibrant colours of the range. The Nokia Lumia 920 has
extraordinary low lightcapabilitiesandwe wantedto create an event
that would showcase thisfantastic feature and still show that our
products stand out from the current sea offaceless black handsets".
deadmau5 said: "Playing Millbank Tower was an incredible experience,
soit'sgreat to be back in London to team up with Nokia again. The new
show was a totally different concept from last year, but equally
inspiring and technically challenging."
The Nokia Lumia 920 isNokia'sflagship Windows Phone 8
smartphonewhichincludesthe latest advances in Nokia'sPureView imaging innovation. Using advanced floating lens technology, the camera in the Nokia Lumia
920 is able to take in five times more light thanothersmartphones
without using flash, making it possible to capture clear, bright
pictures and video indoors and at night as it is able to compensate for
hand movement while the photo is being taken.
Conor Pierce, VP for Nokia said: "We see the Lumia 920 as one of the
most exciting phones we have launched at Nokia, it includes some truly
groundbreaking innovations: Wireless charging, a screen that
automatically adjusts its colour and brightness, depending on sunlight,
a touchscreen that even works when you're wearing gloves and best of
all it's a beautiful device; like the 'This is Lumia' event the 920
looks just awesome."
For footage from the event, head tofacebook.com/nokiauk
Notes for Editors
Nokia is a global leader in mobile communications whose products have
become an integral part of the lives of people around the world. Every
day, more than 1.3 billion people use their Nokia to capture and share
experiences, access information, find their way or simply to speak to
one another. Nokia's technological and design innovations have made its
brand one of the most recognised in the world.
For more information, visithttp://www.nokia.com/about-nokia.
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For Media Enquiries about the Lumia launch: Mission PR, Tel: +33(0)207-845-7800,
Email: Andrew Murray-Watson -email@example.com, Kamran Haider
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