|[November 27, 2012]
hybris Enables Digital Content Providers to Create High-Value, On-going Relationships with Customers
MONTREAL --(Business Wire)--
hybris, the top-rated provider of omni-channel commerce software, today
further strengthened its position of offering the most agile, most
modern commerce platform by announcing important new features that
empower publishers of books, magazines, games and software, as well as
other service providers, to sell more digital goods, content and
"Digital products are different from physical products. They're alive,"
said Ariel Ludi, CEO of hybris. "Using the internet to stay connected
after the initial sale, offering related or next-in-series products in
context, gives publishers of any digital goods or content the ability to
have high-value perpetual digital relationships with their customers.
hybris helps them create - and grow - those relationships."
A host of new enhancements to the hybris Commerce Suite, purpose-built
to support the sale of non-physical products, enables online sellers to
offer a variety of flexible recurring pricing models. In addition,
merchandisers can easily construct complex bundles of products, with
sophisticated rule-based discounts, and give their customers the power
to create their own packages with a modern guided-selling user
For all publishers of digital goods and content, the result is higher
conversion rates, higher average order value, higher lifetime customer
value, a recurring revenue stream and much better ability to monetize
their long tail of previously issued products.
For book and magazine publishers, hybris' new capability makes it
possile to sell individual chapters or articles, or bundle them on the
fly. Software and game publishers can leverage the new features to more
easily sell add-ons, upgrades, subscription renewals and downloadable
In addition to the new capabilities, hybris Commerce Suite offers proven
tools for personalization, merchandising for cross-selling and
up-selling, a highly-acclaimed master data management / product and
service catalog and order orchestration capabilities, all delivered on a
single, modern, integrated technology stack. This capability is unique
among commerce platforms.
hybris also delivers powerful technology (known as a REST API) for
implementing "headless commerce," where the product itself - the book,
magazine, game or application - is the commerce front-end, and
transactions are effected in-context, greatly increasing conversions.
This technology also makes it much easier for publishers to support the
complex array of different and constantly changing devices.
"As the shift from paper and CDs to downloaded or streaming content
accelerates, companies are increasingly experimenting with innovative
selling models," said Moritz Zimmerman, chief technology officer at
hybris. "hybris supports these initiatives with an agile selling
platform that is engineered for extension, expansion, and innovation.
With these new capabilities, publishers selling to consumers,
professionals, academics or industry will get much faster time to
innovation and a much better total cost of ownership."
hybris helps businesses on every continent sell more goods, services and
digital content through�every touchpoint, channel and device. hybris
delivers "OmniCommerce™": state-of-the-art master data management and
unified commerce processes that give a business�a single view of its
customers, products and orders, and its customers a single view of the
business. hybris' omni-channel software�is built on a single platform,
based on open standards, that is agile to support limitless innovation,
efficient to drive the best TCO, and scalable and extensible to be the
last commerce platform companies will ever need. Both principal industry
analyst firms rank hybris as a "leader" and list its commerce platform
among the top two or three in the market. The same software is available
on-premise, on-demand and managed hosted, giving merchants of all sizes
maximum flexibility. Over 400 companies have chosen hybris, including
global B2B brands Nespresso, P&G, Bridgestone, Rexel and
Thomson (News - Alert)-Reuters, as well as consumer brands Galeries Lafayette, Levi's,
Lufthansa, Migros, Nespresso, Nikon and Toys'r'Us. hybris has operations
in 15 countries around the globe. hybris is the future of commerce™. For
more information, visit�www.hybris.com.
[ InfoTech Spotlight's Homepage ]