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| [November 26, 2012] |
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Clickatell's New "Connect API" Allows Developers to Embed Customer-Configurable SMS Messaging Into Apps
REDWOOD CITY, Calif. --(Business Wire)--
Clickatell (News - Alert), a leading
mobile messaging provider, today announced its new "Connect API"
(application-programming interface) designed to allow software
developers to easily embed short-message service (SMS), account creation
and management functionality into their applications while keeping their
customers in the application's user interface.
The Connect
API helps developers to get end users up and running with
Clickatell's global SMS messaging services with low friction for use in
reminder, update or marketing services. Developers also avoid typical
messaging reseller responsibilities and licensing as the billing for
messaging is managed by Clickatell directly with the end user.
Additionally, Clickatell alleviates support responsibilities for
messaging services by handling all inquiries with the end users directly.
Through the XML-based Connect API, developers are able to embed the
ability for an end user to register for a new Clickatell account,
activate the account, configure an API for the account, manage the
account, purchase credits for the account, purchase two way messaging
capabilities and monitor account status.
It is our goal to provide a reliable, simple solution for application
developers to work with any system to set up and send messages
throughout the Americas region," said Bill Wolfe, Clickatell's Chief
Strategy Officer and EVP for Small and Medium Business. "We believe
these new APIs address some of the biggest concerns for software
developers and we're excited to share this new offering with our
customers."
As the world's largest online SMS mobile messaging service, Clickatell's
messaging gateway allows its customers to send messages to almost any
mobile phone in the world across over 900 mobile networks in more than
220 countries and territories.
Clickatell already offers its Small
Business API, designed to enable businesses around the world to get
in touch with their customers in the Americas. It is a cost effective,
fast and easy text messaging solution that offers flexible subscription
options to suit business requirements. Clickatell's easy-to-use
messaging APIs are embedded in its Small Business API offer, giving
customers immediate access to any mobile operator in the Americas region
or in its Global
SMS Gateway for worldwide coverage.
The Connect API is available now and is free for developers. For more
information on Clickatell's developer solutions, visit http://americas.clickatell.com/developer/.
About Clickatell, Inc.
Founded in 2000, Clickatell is a global leader in providing the ability
for its customers to alert, interact and transact with their customers,
business partners and communities. Utilizing its global footprint,
Clickatell can deliver short message services (SMS) through its
Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in
the world. In addition, with Clickatell Transaction eXchange (CTX), the
company is providing the essential link between the mobile consumer and
their financial institution through such services as airtime top up.
With its ongoing investments, Clickatell is uniting customer
communication, community creation and transaction services.
For more information on Clickatell and its solutions, please visit http://americas.clickatell.com.

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