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| [November 21, 2012] |
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AVG Updates Family Safety for iOS to Add Do Not Track
AMSTERDAM & SAN FRANCISCO --(Business Wire)--
AVG Technologies (NYSE: AVG), the provider of Internet and mobile
security to 143 million active users, today announced that it updated
AVG Family Safety® for iOS. The major update to version 3.0 adds AVG's
Do Not Track technology to inform the user which sites are tracking them
online and allowing the user to block the ad tracking.
AVG believes that making users aware of online privacy is a logical
extension to its portfolio of security products. While tracking is not
inherently bad, it can be used to collect and share data with
third-party companies, a practice that consumers are growing
increasingly concerned and more aware of. The new Do Not Track feature
will be on by default and will enable users to actively block some
advertising networks from sharing data.
AVG Family Safety for iOS is a free, secure and family-friendly web
browser to help protect children from inappropriate websites. It helps
the whole family to keep themselves safe from scams, fraud, phishing and
potentially malicious online content using data provided by AVG's
LinkScanner® technology. This protection comes on top of the built-in
mobile security provided by the iOS operating system. If a user reaches
a suspicious website, AVG will notify them and highlight the risks
attached to the particular site.
In addition, children can be blocked from accessing mature and
inappropriate content. Sites that are considered inappropriate according
to a default block list will be blocked, with the category displayed on
screen. With an AVG Family Safety subscription parents can modify this
behavior, add specific keywords and criteria and remotely monitor the
child's browsing activity.
"Ten years ago parents would protect their children from online threats
by putting the family PC in the living room," said JR Smith, CEO of AVG
Technologies. "In today's mobile world that is obviously not enough and
parents are looking for a simple and modern solution. AVG Family Safety
for iOS not only help keeping the whole family safe from online
threats, by adding Do Not Track it now also provides users control over
their online privacy."
There are three types of data collection activities recognized by AVG Do
Not Track:
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Web analytics: Services used to improve the performance and
experience of the respective website. Web analytics are allowed by
default.
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Social buttons: Elements designed for improving the
social-networking experience. Social buttons are served from the
social networks to the site you are visiting. They can collect data
about your online activity while you are logged-in. Examples of Social
buttons include: Facebook Social Plugins, Twitter Button, Google (News - Alert) +1.
Social buttons are allowed by default.
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Ad networks: Services that collect or share data about your
online activity on multiple sites, either directly or indirectly, to
offer you personalized Ads unlike of content-based Ads. This is
determined based on the privacy policy of each Ad network as available
on their website. Some ad networks are blocked by default.
AVG Family Safety for iOS 3.0 with Do Not Track is now available
for free from the Apple App Store and compatible with iPhone (News - Alert), iPod
touch, and iPad running iOS 4.3 or later.
About AVG Technologies (NYSE: AVG)
AVG's mission is to
simplify, optimize and secure the Internet experience, providing peace
of mind to a connected world. AVG's powerful yet easy-to-use software
and online services put users in control of their Internet experience.
By choosing AVG's software and services, users become part of a trusted
global community that benefits from inherent network effects, mutual
protection and support. AVG has grown its user base to 143 million
active users as of September 30, 2012 and offers a product portfolio
that targets the consumer and small business markets and includes
Internet security, PC performance optimization, online backup, mobile
security, identity protection and family safety software.
www.avg.com
Keep in touch with AVG
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