Solve Media Creates First Security Advisory Council for Online Advertising
NEW YORK, NY, Nov 19, 2012 (MARKETWIRE via COMTEX) --
Solve Media (www.SolveMedia.com) today announced the formation of
the first Security Advisory Council specifically focused on online
advertising. Inaugural council members include world-renowned
information security experts Kevin Mitnick, Adam J. O'Donnell, Bruce
Schneier, Chris Wysopal and Elad Yoran. Creation of the council was
spurred by a recent Solve Media survey of 200 IT-focused online
publishing professionals in which 69 percent said they were extremely
concerned with bot traffic. Solve Media's anti-bot CAPTCHA security
platform specifically addresses bot traffic affecting both publishers
and advertisers by authenticating that audiences are, in fact, human.
According to the Interactive Advertising Bureau, interactive ad spend
reached a record $17 billion globally in the first half of 2012 and
is projected to be greater than print ad spend by Q4. Solve Media
previously identified that as much as 10 percent of all online
traffic is generated by bots. This means potentially $1.7 billion of
online ad spending is wasted marketing to bots that will never become
"Security is a growing concern for both advertisers and publishers as
they recognize the substantial negative brand and monetary impact of
bots," says Ari Jacoby, CEO of Solve Media. "Agencies prefer to work
with publishers that have safeguards against bot traffic so they are
not wasting ad spend, and publishers want to offer quality inventory.
To improve the industry, we enlisted the top information security
experts to discuss how best to address online security quandaries and
advise our agency clients and publisher partners."
The Solve Media Security Council will organize the industry's best
security minds around this issue to help deliver a solution that
benefits advertisers and publishers. The Council is tasked with
identifying ways to combat bots and other serious security issues
plaguing online advertising, and providing expert guidance to
advertisers and publishers seeking security help. Below is additional
information about each council member:
-- Bruce Schneier is an internationally renowned security technologist,
cryptographer, author, and founder of BT Managed Security Solutions.
Described by The Economist as a "security guru," Schneier has
testified before the US Congress and is the author of a dozen books
including the bestseller Applied Cryptography. Bruce Schneier is a
prominent international speaker who has presented at TED, RSA, DEF
CON, and Hacktivity among many other events.
-- Chris Wysopal is a Blackhat Review Board member and CTO of Veracode.
He has been named one of the 100 most influential people in IT and an
InfoWorld CTO 25. He has been lead security researcher for @stake and
director of development at Symantec and helped to produce the
Organization for Internet Safety. Wysopal is co-author of the award
winning password auditing and recovery application L0phtCrack
currently used by over 6,000 organizations worldwide.
-- Kevin Mitnick is the NY Times Bestselling Author of Ghost in the
Wires, and frequently cited as the world's most famous hacker. He is
well known for using social engineering tactics and has testified
before the US Senate Committee on Governmental Affairs. In a previous
life, Mitnick successfully hacked into organizations including
Motorola, Nokia, Sun Microsystems, and Fujitsu Siemens. He is
currently CEO of Mitnick Security Consulting LLC.
-- Dr. Adam J. O'Donnell is the Chief Architect in the Cloud Technology
Group at Sourcefire, and the author of numerous academic papers
regarding malware and network security. He has been cited in
publications including IEEE Security & Privacy, CNET, & The
New York Times.
-- Elad Yoran is the Chairman and CEO of Vaultive, Inc, and founder or
executive director of security companies MediaSentry, Riptech, and
Sentrigo which were acquired by SafeNet, McAfee and Symantec
respectively. Yoran has been awarded Entrepreneur of the Year by Ernst
& Young. He is a member of the FBI Information Technology Advisory
Council, and is a regular speaker on innovation as well as IT security
technology and market trends.
"I have spent my career counseling the masses on how security really
works in the hopes of helping companies, organizations and the
general public prevent online attacks and security breaches," says
Bruce Schneier. "Solve Media's unique CAPTCHA solution is also
helping to prevent security breaches by hampering bots access to
advertiser, publisher and consumer data. I've joined Solve Media's
Security Council to further combat Internet security
"It is important for security experts to understand vulnerabilities
from the attacker's perspective to be effective," says Chris Wysopal,
CTO of Veracode. "The steps Solve Media is taking to combat Internet
bots is a solid start and my experience identifying and exposing
Internet security vulnerabilities will help them build out their
"Having started my career hacking into some of the most secure
government and corporate fortresses, I am fully aware of how serious
a threat there is to public and private sector security," says Kevin
Mitnick, CEO of Mitnick Security Consulting, LLC. "I'm happy to bring
my expertise to the Solve Media Security Council in the hopes of
helping others protect their valuable information assets."
"Solve Media has produced one of the most interesting solutions to
the CAPTCHA generation problem that I have seen in a very long time,
and I am very excited to help advise them on the security space at
large," said Dr. Adam J. O'Donnell, Chief Architect in the Cloud
Technology Group at Sourcefire.
"My mission has always been to improve innovation within the security
industry to better combat vulnerabilities," says Elad Yoran, CEO of
Vaultive Inc. "Solve Media embraced a similar mission in online
advertising and their continued commitment is evident in their
creation of this council."
About Solve Media
Solve Media (www.SolveMedia.com) was founded by
veteran entrepreneurs and technologists focused on innovative
Internet advertising solutions and security. The Company's
proprietary online advertising platform, the TYPE-IN(TM), was
designed to create new and highly effective opportunities for brands
to advertise online. With the platform, Solve Media guarantees brand
message delivery, brand lift and return on investment for
advertisers. Additionally, the security platform creates new revenue
opportunities for publishers and saves time for consumers. Backed by
First Round Capital, New Atlantic Ventures, AOL Ventures, Bullpen
Capital and prominent angel investors, Solve Media is based in New
York City and Philadelphia.
HORN. on behalf of Solve Media
SOURCE: Solve Media
[ InfoTech Spotlight's Homepage ]