[November 19, 2012]

Before You Share the Wrong Photos This Holiday Season, Get Serious About Mobile Privacy With the New KeepSafe Plus App

Just in time for the start of the holiday season, KeepSafe Software today announced a new premium package of its popular free app, the leading media privacy app that has already been downloaded over five million times. Before you pass around your smartphone at Thanksgiving dinner - or your next business meeting - consider what other photos and videos you might be accidentally sharing. Android and iPhone (News - Alert) users can download KeepSafe at http://getkeepsafe.com.

Smartphones are the center of digital life, a hub of personal and professional information that users typically consider private, but fail to treat as such. KeepSafe gives users control over privacy on their mobile devices by creating a secure, PIN-protected media "vault," and it's one of only a few applications for Android (News - Alert) that retains a full five-star status after over 200,000 user ratings. Now, the KeepSafe Plus package bolsters that privacy even further with new features like intrusion detection and cloud backup.

"We're thrilled by the high ratings, enthusiastic reviews and hitting the five million download milestone in less than a year," said Zouhair Belkoura, founder of KeepSafe Software. "We attribute our success to keeping our app design clean and easy to use so that anyone can control their privacy. Now with our advanced toolset, we're making it even easier for everyday users to manage important pictures and videos on their smartphone."

KeepSafe Plus Pumps Up Privacy

KeepSafe Plus offers the following new features:

• Backup: Protecting users' data from theft or loss of phone, KeepSafe Plus offers a secure cloud backup service reliably powered by Kii Cloud, the world's largest Mobile Backend-as-a-Service (MBaaS).
• Fake PIN: Users can create a second PIN which opens a decoy security vault. If asked to show the contents of their vault, users can open this second, decoy vault to avoid revealing the private content stored in the real vault.
• Break-in detection: The app keeps a log of failed log-in attempts, which can reveal when a smartphone is being mishandled.
• Secret door: The opening screen of KeepSafe Plus can be made to appear as a utility app, thereby obscuring the true function of the app.

The Power of Kii Cloud MBaaS

The success of KeepSafe validates the start-up advantages of working with Kii Corporation. Kii made both venture capital investment and technology available to KeepSafe, which hit five million downloads and 500 million photos protected by October. Kii Cloud MBaaS, in particular, helps set KeepSafe apart from its competitors. Unlike other privacy solutions, with KeepSafe, content can be protected against phone loss or theft when KeepSafe Plus subscribers activate data backup.

KeepSafe uses the Kii Cloud mobile backend-as-a-service to implement backup and other online services. Kii Cloud serves over 25M end users including those from KeepSafe, making it the largest MBaaS provider in the world. App developers who want an "instant cloud backend" can create a free Kii Cloud account at http://developer.kii.com.

"We think we have a competitive edge over other apps," said Belkoura. "We built our service on a new kind of infrastructure, provided by Kii Cloud. It has allowed us to move much faster and deliver a much better product."

Pricing and Availability

KeepSafe is free to use. Additional KeepSafe Plus features are available immediately for Android smartphones for $4.99 per month. KeepSafe Plus for iOS is following soon. Download at http://getkeepsafe.com.

For more information on KeepSafe, please visit http://getkeepsafe.com. For more information on Kii Corporation, please visit http://www.kii.com/, and follow the company on Twitter (News - Alert) at @KiiCorp and on Facebook (News - Alert) at http://www.facebook.com/kiicorp.

About KeepSafe

KeepSafe is the smartphone application that lets users store and lock their stuff, on their terms. KeepSafe lets users control access to their photos and text messages. Over five million users on Android and iPhone use this tool. KeepSafe was incorporated in January 2012 and is headquartered in San Francisco's SOMA district. For more information, visit http://getkeepsafe.com.

About Kii Corporation

Kii Corporation was formed in July 2010 as the result of the merger of Servo Software and Synclore Corporation, leaders in the Mobile Backend-as-a-Service (MBaaS) space. The company's core offering, Kii Platform, is a unique combination of cloud technology, distribution services and an early-stage investment fund designed to help mobile app developers monetize and grow their business. Kii is headquartered in Tokyo, Japan with offices in San Mateo, California; Hong Kong; and Shenzhen, China and today employs more than 100 engineers and business professionals around the world. For more information, please visit http://www.kii.com, or for Kii Cloud MBaaS, visit http://developer.kii.com.

All brand names and product names are trademarks or registered trademarks of their respective companies.

Tags: KeepSafe, Kii Corporation, Kii Cloud, MBaaS, mobile backend-as-a-service, mobile, mobile application developer, iOS, Android, media vault, Kii Capital, Kii Partners, cloud, smartphone, media privacy

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