Creative Coast Limited Turns to RenderMan(R) on Demand(TM) in Making of "Eternity"
SALT LAKE CITY, UT, Nov 16, 2012 (MARKETWIRE via COMTEX) --
SUPERCOMPUTING 12 (SC12) - GreenButton(TM), the leading provider of
compute intensive and integrated on-demand cloud solutions, today
announced the producers of New Zealand's latest Sci-Fi Mystery,
"Eternity," selected RenderMan(R) on Demand(TM) to create incredible
special effects for a fraction of the cost. RenderMan on Demand is a
cloud rendering service created by Pixar Animation Studios and
developed in collaboration with GreenButton and Microsoft.
In the process of filming, director, Alex Galvin, wanted the
computer-generated imagery (CGI) for the scenes filmed in Hong Kong
to look more futuristic. Visual effects supervisor, Tony St. George,
added the needed special effects but the editing team was pushing to
make the deadline for the 2012 Saint Tropez Antipodes Film Festival,
just two weeks away. With time running short, executive producer
Brendon King made the strategic decision to leverage GreenButton and
the RenderMan on Demand solution in order to render these key scenes
at crucial speed.
"This is the type of technology that small studios like ours have
been looking for," said Brendon King, director of Creative Coast
Limited, and executive producer of "Eternity." "The On-Demand model
gives us the ability to just pay for what we use, without the need to
invest capital in expensive infrastructure and technical support. We
intend on using RenderMan on Demand for future productions."
RenderMan on Demand runs on the Windows(R) Azure platform and enables
both smaller and independent studios to leverage the cloud to render
large scale motion picture productions, for a fraction of the cost;
and unlike a traditional software license, it is purchased in core
hours on a pay for use basis. The price includes rendering time,
uploads, downloads, and storage charges, all in a single, easy to
calculate price. Without this solution, Creative Coast Limited would
have had its workstation machines offline solely dedicated to
rendering just these shots. The effects were completed in 48 hours,
and the movie was selected as a finalist for the Festival.
"The cloud has become a game changer for the media and entertainment
industry," said Scott Houston, CEO of GreenButton. "Small movie
studios have been limited by budgets and technology. Together with
Pixar and Microsoft we have created a platform that evens the playing
field, and we believe audiences will start seeing great things from
previously handicapped productions companies."
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For more information, please call +1
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About Creative Coast Limited
Creative Coast is an initiative that
aims to support and promote professional artists and artisans both on
the Internet, and through live events and activities throughout New
Zealand. For more information, please visit our website,
About GreenButton(TM) Limited
GreenButton(TM) is an award winning
global software company specializing in On-Demand cloud computing.
GreenButton delivers a turnkey solution for cloud-enablement,
synchronizing data and bursting apps to the cloud. Enabling
enterprises, independent software vendors (ISVs) and service
providers to move to the cloud and access cloud resources,
GreenButton provides a multi-purpose cloud platform for development
and delivery of software and services. GreenButton's Cloud Fabric
empowers users across all industries including digital media,
engineering, oil and gas, financial and biotech, to leverage the
company's rapid enablement of vertical applications to virtualized
On-Demand infrastructure. With GreenButton's unique feature sets,
cloud-based applications across multiple private and public cloud
platforms can be easily managed from one centralized and user
GreenButton is Microsoft Corp's 2011 Windows Azure ISV Partner of the
year and the company's offices are located in New Zealand and the US.
For more information, please visit http://www.greenbutton.com or
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GreenButton is a service mark and trademark of GreenButton Limited.
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herein are trademarks of their respective owners.
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Phone: +1 415.515-0866
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