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The Seven Marketing Habits of Today's Highly Successful SMBs
BEAVERTON, OR, Nov 15, 2012 (MARKETWIRE via COMTEX) --
Act-On Software, a leading provider of cloud-based integrated
marketing automation software, today announced the availability of
"The Seven Marketing Habits of Today's Highly Successful SMBs," a
white paper published by Act-On Software. In a November 2012
Forrester Consulting study commissioned by Act-On, entitled "Driving
SMB Revenue in a Tough Economy," decision makers from 208 companies
were asked to share their perceptions about a multitude of
activities, including online marketing, business planning and
programs, organization and process, and technologies used to support
online customer acquisition.
The results of the study paint an interesting and informative picture
of the top-performing SMBs. Seven key factors emerged from the
results that help us to understand why some SMBs are succeeding while
others continue to struggle.
The following seven habits are those
that have been widely adopted by top performers:
1. An emphasis on online over offline marketing strategies;
2. A
focus on new business leads and customer lifetime value over customer
acquisition cost savings;
3. The execution of highly-optimized,
multi-channel campaigns leveraging email, web and social media;
4.
Nurturing leads carefully until the time is right rather than trying
to sell from the get-go;
5. Collecting the metrics that matter and
measuring results in order to iterate and improve;
6. Increasing
collaboration between sales and marketing, made easier through
quantifiable measures of success;
7. Maintaining -- or even
increasing -- marketing budgets during a difficult economy in order
to increase business momentum, seize new opportunities, and gain the
competitive advantage.
To access the complete white paper, "The Seven Marketing Habits of
Today's Highly Successful SMBs," please visit: www.act-on.com/drive
"Everyone agrees that small and mid-sized businesses are the engine
behind the world economy and essential to our climb out of this
recession," said Atri Chatterjee, CMO of Act-On Software. "Our study
with Forrester Consulting gave us an enlightened view into the
marketing and sales tactics used by companies and the contrasts
between the top performers and the bottom performers. These seven
habits, if adopted diligently, will help the SMB engine propel our
economy even faster."
Companies of all sizes turn to Act-On to execute multi-channel,
online demand generation and lead nurturing campaigns by automating
critical marketing tasks and providing rich analytics and reports in
real time. Act-On's over 1,200 customers range in size from small and
mid-sized businesses to small marketing teams within larger companies
across all major industry verticals such as technology,
manufacturing, healthcare and finance. To learn more, please visit
www.act-on.com.
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About Act-On
Act-On Software's cloud-based marketing automation
platform is the foundation of successful marketing campaigns
everywhere -- from small, simple and direct, to complex globally
implemented programs. Act-On's technology features an Instant-On(TM)
database for accelerated campaign implementation; an easy, highly
intuitive user interface; and a comprehensive, feature-rich solution
set. This includes a best-in-class email engine with one-click
integration to leading web conferencing and CRM solutions; tools for
website visitor tracking, lead scoring, lead nurturing and social
media prospecting; design tools for web forms, landing pages and
emails; and more. Act-On is headquartered in Beaverton, Oregon, with
offices in Roseville and Menlo Park, California, and Bangalore,
India.
Contacts:
Paige Musto
Act-On Software, Inc.
Paige@act-on.com
650.251.4770 x. 137
Paula Dunne
CONTOS DUNNE COMMUNICATIONS
paula@contosdunne.com
+1 (408) 776-1400 (o)
+1 (408) 893-8750 (m)
SOURCE: Act-On Software
mailto:Paige@act-on.com
mailto:paula@contosdunne.com
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