|[November 14, 2012]
Hasbro Delivers Innovative and "Must Have" Toys for the Holidays
PAWTUCKET, R.I. --(Business Wire)--
Home to many of the most well-known and beloved toy and gaming brands
such as TRANSFORMERS,
LITTLE PONY and PLAY-DOH,
Inc. (NASDAQ: HAS) announces highlights of its toy and gaming offerings
for the 2012 holiday season today.
The NERF N-STRIKE ELITE HAILFIRE blaster is one of many award winning Hasbro toys available for the 2012 holiday season. (Photo: Business Wire)
Hasbro has been making kids smile for generations with innovative,
trendsetting toys and games. In 2012 Hasbro continues the tradition of
delivering fun in a variety of ways with new technologies that give
families new ways to play. Many of Hasbro's engaging new products are
featured in top "must have" toy lists for the holidays including the
return of FURBY!
The wildly popular sensation is back and blends new interactive
programming and robotic engineering to create a magical toy experience
for the modern child with app integration and cutting edge tech
features. The NERF brand is also making holiday wish lists with its
newly designed NERF
N-STRIKE ELITE line, including the HAILFIRE blaster, featuring all new
engineering for the farthest flying darts yet, blasting up to 75 feet!
For the ultimate gaming experience 'brought to life,' Hasbro has
re-imagined the revolutionary LAZER TAG blaster system, combining the
power, precision and excitement of live-action blaster battles with the
high-action, strategic, augmented reality gameplay of traditional video
"Hasbro's impressive lineup of toys and gaming experiences continues to
offer families tremendous fun, led by innovation across our wide
portfolio of well-known brands this holiday season," said John
Frascotti, chief marketing officer, Hasbro, Inc. "Our brands are
delivering engaging play experiences to consumers around the world as
are our products based on some of today's hottest licensed properties
ONE DIRECTION, and ZYNGA.
Retailers and industry experts agree with many of our products featured
on 'must have' toy lists including the re-introduction of FURBY, the
NERF N-STRIKE ELITE HAIL-FIRE blaster and many others."
The following are highlights from Hasbro's 2012 lineup of holiday toys
The boys from global pop phenomenon 1D are headed
in a new direction: collectible figures! Directioners can bring all the
fun of 1D off the stage and into their home this summer with an exciting
collection of five figures sculpted in the likeness of each 1D member.
Fans of the band can collect Harry, Liam, Louis, Zayn and Niall figures,
each standing 12 inches tall and sporting stylish clothes inspired by
real outfits worn by the guys. Each sold separately. Ages 5 years & up;
Approximate Retail Price: $19.99. The 1D Dolls from Hasbro have been
named a top holiday toy by Toys "R" Us.
ANGRY BIRDSTM STAR WARS® AT-AT ATTACK
New from Hasbro - the ANGRY
BIRDS STAR WARS app comes to life! The new line of
Hasbro toys captures all the launching and destroying fun of the app in
physical form and features your favorite STAR WARS characters
re-imagined as high-flying ANGRY BIRDS and villainous pigs! Stack,
launch, and destroy with the AT-AT ATTACK BATTLE GAME, which includes 21
blocks to create the signature AT-AT, a LIGHTSABER LAUNCHER and 12 ANGRY
BIRDS STAR WARS figures - including two that are exclusive to
this set! Players can also unlock ANGRY BIRDS STAR WARS content
in-app with a special code in each pack. Approximate retail price:
$39.99; Ages: 5 & up.
BABY ALIVE BABY WANNA WALK Doll
This baby loves to walk! The BABY
ALIVE BABY WANNA WALK doll learns to take her first steps with her
mommy's help, and with encouragement and practice she'll really walk on
her own! This adorable little girl speaks more than 40 interactive
sounds and phrases, telling mommy "I wanna walk" and asking her to "hold
my hands, please!" the BABY WANNA WALK doll recognizes when she's
walking with her mommy or all by herself, and may excitedly shout "Look
at me, I'm walking!" She'll even ask for help if she takes a tumble! The
BABY WANNA WALK doll can walk on most smooth surfaces and low pile
carpet. Learning to walk has never been so much fun. Includes four "AA"
temporary batteries. Four "AA" replacement batteries required. Ages 3 &
up; Approximate Retail Price $54.99. The BABY ALIVE WANNA WALK Doll from
Hasbro has been named a top holiday toy by Toys "R" Us and Walmart.
BEYBLADE: METAL FURY DESTROYER DOME Set
Battle for full
360-degrees of dominancy in the BEYBLADE: METAL FURY DESTROYER DOME set.
Watch as the BEYBLADE: METAL FURY tops perform as never before and
battle in mid-air! This epic arena features an innovative spherical
design, taking BEYBLADE
battles to the next dimension, and adding a whole new element to every
battle! The set includes two BEYBLADE: METAL FURY tops, two spin tracks,
two launchers and the DESTROYER DOME arena. The DESTROYER DOME set also
includes two collector cards that may be used to battle other Beybladers
online at BeybladeBattles.com. Each sold separately. Ages 8 years & up;
Approximate Retail Price: $39.99. The BEYBLADE: METAL FURY DESTROYER
DOME set has been named a hot holiday toy by Kmart, Target (News - Alert), Toys R Us
BOP IT! SMASH Game
Are your reflexes faster than the speed
of light New BOP IT! SMASH tests your skill and competitive nature as
you attempt to time it right and smash the light. This fast action,
reaction skill game asks players to trap a rapidly moving light in the
center of the game by quickly smashing the ends of the game together.
The closer the light is to the center, the more points you score.
Recommended Age: 8 and up; Approximate Retail Price: $19.99; Players: 1
or more. The BOP IT! SMASH game has been named a hot holiday toy by
Children will be wowed this fall when they meet the
FURBY creature, the adorable new plush friend that appears to develop a
distinct personality based on the way kids play with it. Through a
combination of interactive programming and robotic engineering, Hasbro
has created a 'magical' creature with 'A MIND OF ITS OWN.' Emotional and
unpredictable, FURBY will let kids know how it feels through a series of
animations displayed in its expressive LCD eyes and the more kids play
with FURBY the more FURBY changes. When children first bring FURBY home
it will speak FURBISH and the more FURBY interacts with its owner the
more English it will start speaking. Each FURBY can also recognize
another FURBY; place two side-by-side and they will interact, including
dancing together to the same tune or having a conversation. For
additional interactive FURBY fun, owners can download the free FURBY App
for iPhone (News - Alert), iPad and iPod touch, available on theApp Store. Using the
FURBY App, children can virtually feed their FURBY, access a
FURBISH-to-English dictionary, and use the FURBISH to English
translator. At launch, FURBY will be available in six vibrant colors
with four more fun colors available by the end of the year. Visit furby.com
for more FURBY fun. Four "AA" batteries are required and not included.
Ages 6 years & up; Approximate Retail Price: $59.99. FURBY has been
named a hot holiday toy by Kmart, Kohl's, Target, TimetoPlayMag.com,
Toys "R" Us and Walmart.
FURREAL FRIENDS BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY
magic of BUTTERSCOTCH PONY returns with the introduction of the newest
darling pony in the FURREAL
FRIENDS family - BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY pet, a
miniature filly to cuddle and care for! BABY BUTTERSCOTCH pony comes to
life via animated facial expressions and lifelike pony sounds.�The BABY
BUTTERSCOTCH�pet responds to you by moving her head, blinking her eyes,
moving her ears and letting out a sweet whinny to show her excitement.
Her soft, poseable legs make the BABY BUTTERSCOTCH pony perfect for
cuddling…nuzzle with her and she will nuzzle right back! BABY
BUTTERSCOTCH pony will gently snore as she drifts off to dreamland while
snug in your arms.�When this adorable pony is hungry, girls can feed
their BABY BUTTERSCOTCH pet her carrot and she'll happily nibble on her
treat. Pet the sensors on her back or face and BABY BUTTERSCOTCH pony
responds with happy neighing sounds and lifelike movement. BABY
BUTTERSCOTCH pet comes complete with her carrot treat and brush.
Includes four "C" demo batteries. Four "C" replacement batteries
required. Ages 4 years & up; Approximate Retail Price: $119.99.
KOOSH SOLAR RECON ball launcher
Guard the galaxy with
glow-in-the-dark blasting power and awesome sounds and lights! Feed the KOOSH
balls through the top of the KOOSH SOLAR RECON ball launcher and watch
as the LED lights brighten and charge the glow-in-the-dark KOOSH balls
for awesome glow in the dark blasting effects! Kids can hear the ball
launcher powering-up, firing and going back into stand-by mode, so they
can be prepared for their next adventure. Includes four glow-in-the-dark
KOOSH balls. Requires three AA batteries, not included. Ages 4 years &
up; Approximate Retail Price: $26.99. The KOOSH SOLAR RECON ball
launcher has been awarded the National Parenting Center Seal of Approval.
KRE-O TRANSFORMERS DESTRUCTION SITE DEVASTATOR Set
can take control of the most feared DECEPTICON weapon on Earth with the KRE-O
DESTRUCTION SITE DEVASTATOR set. A simple construction site becomes the
scene of the ultimate Transformers face-off between AUTOBOTS and the
DECEPTICON's secret weapon of destruction, DEVASTATOR. Offering multiple
builds in one, fans can create four construction vehicles including a
crane and bulldozer, deconstruct the vehicles to create four different
robot figures, or combine all vehicle builds together to form one of the
largest and most epic enemies of the AUTOBOT world, the CONSTRUCTICON
DEVASTATOR character, complete with wrecking ball and spinning auger
accessories. Set includes 590 KRE-O bricks and six unique KREON figures.
Ages 8 years & up; Approximate Retail Price: $79.99; Available: Fall
LAZER TAG 2 BLASTER Set
Get into the game with the ultimate LAZER
TAG 2 BLASTER set, brought to you by the makers of the NERF brand.
Set includes two LAZER TAG blasters. For enhanced augmented reality
gameplay, simply download the free LAZER TAG app to an iPhone or iPod
Touch device and then connect the device to the blaster to activate the
immersive gaming experience. When in multi-player mode, blasters are
equipped with a virtual firing range of more than 250 feet and an
on-screen 'Heads Up Display' which, for the first time with LAZER TAG,
allows players to see the lazer and keep track of their gear and
remaining power. In the solo campaign, the blasters provide a view of
the augmented reality targets and enemies in the area. Performing well
in combat and mastering levels will increase players' stats on a virtual
leaderboard, as well as unlock upgrades for attacks, missions, gear and
firepower. Game may be played in single-player mode, or in multi-player
mode with up to 24 people. Players can also play LAZER TAG without a
device using the blaster's classic multi-player mode. Each blaster
requires 6 AA batteries, not included. Ages 8 years & up; Approximate
Retail Price: $69.99.
LITTLEST PET SHOP Entertainment Pack
PET SHOP Entertainment Pack includes six pet friends from the
all-new animated series Littlest Pet Shop, created by Hasbro
Studios and will begin airing on The HUB TV Network beginning on
November 10 at 11 a.m. EST! Girls will love acting out their own
imaginative LITTLEST PET SHOP adventures with these adorable new pet
personalities. Ages 4 & up; Approximate Retail Price $16.99; Available
at Walmart and on HasbroToyShop.com.
MARVEL THE AVENGERS S.H.I.E.L.D. HELICARRIER
Mightiest Heroes need Earth's most amazing vehicle! Straight out of the
blockbuster film MARVEL'S THE AVENGERS, this mobile battle
station features launching projectiles and an incredible scale-at more
than 3 feet long, it's the largest MARVEL vehicle ever created by
Hasbro, with space for more than 30 3.75-inch MARVEL action figures!
(Figures sold separately.) Approximate Retail Price: $69.99; Ages: 4 &
MARVEL THE AMAZING SPIDER-MAN MEGA WEB SHOOTING SPIDER-MAN
a web" with Hasbro's biggest SPIDER-MAN action figure yet! Based on the
blockbuster movie THE AMAZING SPIDER-MAN, this 13-inch figure is
the ultimate in webshooting power: Watch as the motorized web shoots out
of SPIDER-MAN'S wrist, then retracts and shoots out the other wrist, all
with cool web slingin' SFX! It's truly amazing! Batteries not included.
Approximate Retail Price: $29.99; Ages: 5 & up.
MONOPOLY MILLIONAIRE Game
Live Like a Millionaire with the
MILLIONAIRE game. For the first time, the first person to earn a million
dollars in the game wins! As you accumulate wealth in the game, you
upgrade your mover - you may start off with a paper airplane, but you'll
be flying a private jet before the end of the game. The high-end-themed
board, stacks of cash (instead of single bills) and lifestyle cards will
introduce players to a luxury-themed MONOPOLY experience. Recommended
Age: 8 and up; Approximate Retail Price: $19.99; Players: 2 to 4. The
MONOPOLY MILLIONAIRE game has been awarded The National Parenting Center
Seal of Approval and has been named a hot holiday toy by Walmart.
MY LITTLE PONY PONY PRINCESS WEDDING CASTLE Playset
a royal pony wedding in EQUESTRIA, and you're invited! PRINCESS CADANCE
pony and her charming groom SHINING ARMOR are ready for the big day in
the PONY PRINCESS WEDDING CASTLE playset. PRINCESS CADANCE looks
stunning as she makes her grand entrance down the regal magenta
staircase, surrounded by her animal friends. After the wedding, the
bride can enjoy a relaxing ride on the moving swing. A pony event
wouldn't be complete without a sweet treat, and PRINCESS CADANCE has an
exquisite tiered cake to share with her guests. The MY LITTLE PONY PONY
PRINCESS WEDDING CASTLE playset features exclusive 3-inch figures of
PRINCESS CADANCE and SHINING ARMOR, only available in this playset. Ages
3 & up; Approximate Retail Price $34.99. The MY LITTLE PONY PONY
PRINCESS WEDDING CASTLE playset has been named a hot holiday toy by
NERF N-STRIKE ELITE HAIL-FIRE Blaster
unprecedented capacity for up to 144 darts, the N-STRIKE ELITE HAIL-FIRE
blaster unleashes an unrelenting, unwavering, unforgiving stream of
N-STRIKE ELITE darts, traveling up to a full 75 feet. The HAIL-FIRE
blaster features a groundbreaking revolving clip carousel, with slots
for up to eight clips of any size, taking N-STRIKE play to a whole new
level. Simply fire all the darts from one clip, and then advance to the
next loaded clip with just the pull of a handle. The HAIL-FIRE blaster
features semi-automatic motorized blasting power and includes four
N-STRIKE ELITE six-dart clips and 24 N-STRIKE ELITE darts. Additional
darts and clips sold separately. Requires 4 "AA" batteries, not
included. Ages 8 years & up; Approximate Retail Price: $39.99. The NERF
N-STRIKE ELITE HAILFIRE blaster has been named a hot holiday toy by
Kmart, Target, TimetoPlayMag.com and Walmart.
NERF FIREVISION SPORTS Football
No sunlight No problem. The
NERF brand brings fans a completely new way to play with its sports gear
in 2012 with the introduction of FIREVISION technology, an innovative
enhancement featured in the debut FIREVISION SPORTS collection which
allows for play in both daytime and dusk. To turn up the heat on throws
and catches, users simply put on the FIRE FRAMES eyewear and flip the
switch on the bridge to see reflective graphics and skins on the
FIREVISION SPORTS products. Only those wearing NERF FIREVISION FRAMES
eyewear will be able to see the action once the lights are out so put on
the FIRE FRAMES eyewear and turn on the switch to see the NERF
FIREVISION SPORTS Football soar. Set includes one FIREVISION SPORTS
football and two pairs of FIRE FRAMES eyewear. Ages 6 years & up;
approximate Retail Price: $19.99.
PLAY-DOH CANDY CYCLONE Playset
Create colorful PLAY-DOH
candy concoctions with the new CANDY CYCLONE playset! The amazing
gumball machine mechanism mixes PLAY-DOH compound and cranks out
perfectly molded "gumballs". Watch as the PLAY-DOH gumballs roll down
the spiral ramp into the bowl quickly and colorfully! Kids can pop the
"gumballs" into the EZ Load Extruder tool to create colorful PLAY-DOH
licorice and lollipops or use the Press 'n Mold Candy Maker tool to
create fun-shaped PLAY-DOH treats. This playset includes hours of open
ended "candy" shoppe play that will keep kids coming back for more! Set
includes four 2-ounce cans of PLAY-DOH compound - enough to make over 50
PLAY-DOH gumballs! Adult assembly required. Ages 3 years & up;
Approximate Retail Price: $19.99. The PLAY-DOH CANDY CYCLONE playset has
been awarded the National Parenting Center Seal of Approval and has been
named a hot holiday toy by Kmart.
PLAYSKOOL ROCKTIVITY WALK 'N ROLL RIDER
"Walkin' on the Sun"
and more fun pop songs encourage little ones as they cruise along with
this brightly colored PLAYSKOOL
walker. When baby stops moving, the music stops too, so little ones will
want to keep on walking! When tots are old enough, parents can easily
convert the walker to a ride-on motorbike by flipping down the seat into
a locked position. While sitting, kids can turn the key to rev the
engine, honk the horn and interact with the dashboard to hear
encouraging phrases and music like "Life is a Highway." Choose between a
blue or pink version, each sold separately. Requires two "AA" batteries,
included. Ages 9 months & up; Approximate Retail Price: $44.99.
SESAME STREET FLYING SUPER GROVER 2.0
Super Grover 2.0 character comes to life when kids pick him up and "fly"
him around the room. His arms will rise as if he's flying and he will
let children know whether he's "Going up" or "Going down!" Complete with
soaring sounds and silly phrases, little ones are sure to fall in love
with this furry superhero. Includes two "AA" temporary batteries. Two
"AA" replacement batteries required. Ages 2-5 years; Approximate Retail
Price: $29.99. The SESAME
STREET FLYING SUPER GROVER 2.0 toy has received a Platinum Award
from the Oppenheim Toy Portfolio and has received a Toy of the Year
Award from Family Fun magazine.
STAR WARS FIGHTER PODS
Micro heroes, mega
battles! Iconic STAR WARS characters get a collectible new gaming
twist, as players use Fighter Pods to knock down as many figures as
possible. Spin, Launch or Roll your Pod into battle…even connect your
Pods together or place your figures on top or inside of them for extra
"power"! More than 100 STAR WARS FIGHTER PODS figures available
in a unique new style from all six STAR WARS films and The
Clone Wars animated series-collect them, set them up and knock them
down in head-to-head battling play! Each set sold separately. Ages: 4 &
up; Approximate retail price: $2.99-$19.99.
TRANFORMERS PRIME WEAPONIZERS Assortment
PRIME WEAPONIZERS Assortment contains all new TRANSFORMERS PRIME-styled
figures from Hasbro Studio's hit TV Series in a larger scale. With a
huge weapon reveal in both robot and vehicle mode as well as lights,
TRANSFORMERS PRIME WEAPONIZERS is the ultimate Prime figure. With four
modes including robot, vehicle, robot with pop-up weapons and vehicle
with pop-up weapons, TRANSFORMERS PRIME WEAPONIZERS are the ultimate in
TRANSFORMERS conversions. Complete with lights, each action figure,
including BUMBLEBEE and OPTIMUS PRIME, is sold separately. Ages: 5 & up;
Approximate retail price: $29.99.
TWISTER DANCE Game
As seen in the "Till the World Ends
(TWISTER REMIX)" video feat, Britney Spears, TWISTER
DANCE�combines today's best dance music with the iconic TWISTER
spots. TWISTER DANCE gives girls a new, fun way to learn moves to
today's hottest dance songs! TWISTER DANCE includes a custom TWISTER
remix of "Till The World Ends" by Britney Spears, as well as an
exclusive TWISTER DANCE song called "Caught Up in a Twister." Girls can
get psyched to rock out to today's most popular music by such artists as
Ke$ha and Willow Smith while moving their feet to the colored spots on
the floor that coordinate with the multi-colored LED lights on the Dance
console. Plus, players can rock the spots to their own music choices by
connecting any mp3 player to the Dance console, challenging themselves
and their friends with new and different songs every time they play.
Recommended Age: 8 and up; Approximate Retail Price: $34.99; Players: 1
to 2. The TWISTER DANCE game has been named a hot holiday toy by Kmart.
WORDS WITH FRIENDS Game
Get ready to play Zynga's (News - Alert) digital
WORDS WITH FRIENDS game face to face! Players take turns placing tiles
onto the game board, building upon opponents' word creations with their
own. Bonus spaces such as Double Word or Triple Letter let you rack up
even more points and the player with the highest word score at the end
of the game wins! The WORDS
WITH FRIENDS game also includes a bundle of digital features to
enhance your WORDS WITH FRIENDS online or mobile game experience,
including Word-O-Meter, The Count and Tile Pile. To access the digital
features, you must be 13 years or older and have a valid WORDS WITH
FRIENDS account on Zynga.com or Facebook (News - Alert). Additional terms and
conditions apply to digital features offer. Recommended Age: 13 and up;
Approximate Retail Price: $19.99; Players: 2 to 4. The WORDS WITH
FRIENDS game has been named a hot holiday toy by the Toy Insider.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the Company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
Keep up with the latest news about Hasbro and its popular brands on
Twitter (News - Alert) at www.Twitter.com/HasbroNews.
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