|[November 13, 2012]
MASS Exchange Announces Strategic Alliance with IPG Mediabrands
NEW YORK --(Business Wire)--
Exchange announced today that it has signed IPG
Mediabrands, the media investment arm of Interpublic Group (NYSE:
IPG), as its first strategic media agency partner. IPG Mediabrands is
providing strategic guidance and advisory services through the IPG Media
Lab based in its global headquarters in New York City.
MASS Exchange is the first and only advertising futures exchange
buyers and sellers true price discovery, two-sided market-based
pricing, execution and settlement in a single, scalable, global platform
for all addressable advertising.
MASS Exchange is currently in discussions with prospective syndicate
partners to jointly develop and support an entirely new market for
programmaticmedia futures representing more than $230 billion in annual
transactions globally. The exchange recently announced that it had
signed a multi-year strategic alliance with Facilitate Digital Holdings
Limited to design, build and operate a user interface to the exchange.
"IPG Mediabrands is a natural partner for MASS Exchange, given the
innovative moves the firm is making to restructure the relationship of
its global and specialty agencies to their clients around shared
business outcomes," said Todd Broms, chairman and chief executive
officer of MASS Exchange.
MASS Exchange provides buyers and sellers the ability to evaluate and
agree to separate pricing of the display space and the audience
attributes. The patented
innovation is considered far superior to the one-sided, second-price
auctions dominant among today's ad exchanges and sell-side platforms, in
which the auction process on perishable inventory tends to
disproportionately push pricing downwards.
Quentin George, chief innovation officer, IPG Mediabrands, said:
"IPG Mediabrands is pleased to support MASS Exchange's efforts to bring
a true exchange to the global media markets."
Norm Page, a senior advisor to MASS Exchange and chief executive officer
at Same Page Capital, a business and innovation accelerator, forged the
alliance between MASS Exchange and IPG Mediabrands.
About MASS Exchange (www.MASSexchange.com)
MASS Exchange, a unit of Managed Audience (News - Alert) Share Solutions LLC, was
formed in 2010 to apply technology models used in the global financial
markets to the more than $230 billion global addressable advertising
markets.�The company recently launched the world's first programmatic
media futures exchange designed to support multiple addressable
MASS Exchange's technology is backed by a deep portfolio of issued and
pending US and international patents. The patents provide for the
operation of transparent, fair and efficient electronic advertising
markets - and the trading processes required to create standardized
advertising instruments. The exchange offers superior audience segment
pricing - while providing optional anonymity to ensure that buyers' and
sellers' advertising strategies are not exposed to the broader markets.
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