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SourceMedia Selects MarketSight's Survey Analysis Software to Provide Clients With Enhanced Research Data Insights
NEW YORK, NY, Nov 05, 2012 (MARKETWIRE via COMTEX) --
SourceMedia, a leading provider of timely and essential news,
analysis, research, data and insights, announced today the selection
of MarketSight(R) to provide data analysis technology that enables
its clients to perform in-depth analysis and reporting based on
SourceMedia data.
"This software provides an enhanced experience for our clients with
the data and research SourceMedia provides. Ultimately, our clients
will have a better understanding of the research and be able to
engage on a deeper level with the data," said SourceMedia research
director, Dana Jackson.
MarketSight's new dashboard capability will give SourceMedia clients
access to a number of features. The dashboard allows users to run
statistical tests, create charts on key findings, add data crosstabs,
and generate interactive charts and graphics. Users are able to
export a wide variety of data and graphics to other programs like
Excel and PowerPoint in order to illustrate significant findings
within the data.
Michael DeNitto, CEO of MarketSight, said, "We are very pleased to be
working with SourceMedia to deliver enhanced analysis and reporting
capabilities to their clients, enabling them to derive even greater
value from SourceMedia's excellent research offerings."
About SourceMedia
SourceMedia, an Investcorp company, is a leading provider of timely
and essential news, analysis, research, data and insights for members
of the financial services community, and related fields in
professional services and technology. SourceMedia offers its clients
and subscribers publications and online information services,
industry-standard data applications and in-depth seminars and
conferences.
About SourceMedia Research
A unit of SourceMedia, SourceMedia Research derives its power from
the company's engaged, loyal and influential audience communities and
the deep market knowledge of its editorial subject-matter experts.
Introduced in 2010 as a strategic initiative, the unit's first
offerings were brought to market in 2011. Since then, SourceMedia
Research has provided a full range of industry-standard capabilities,
including quantitative and qualitative surveys, data analysis, panel
management, and white paper development. Working closely with
SourceMedia's award-winning editorial and marketing solutions teams,
the Research unit develops both independent market studies, as well
as projects with syndicate partners and clients. Data and insight
derived from SourceMedia's research studies can support strategic and
tactical decision-making, product development and demand analysis,
and the creation of custom research, thought-leadership and
positioning programs. For more information, contact Dana Jackson
(212) 803-8329.
About MarketSight
Headquartered in Cambridge, Massachusetts, USA, with an office in
London, MarketSight LLC is a leading provider of web-based software
to the Market Research industry, and is the developer of
MarketSight(R), an intuitive data analysis platform for creating
crosstabs, running statistical tests, and creating interactive charts
and dashboards. MarketSight supports all leading survey data formats,
including SPSS, SAS, Triple-S and Excel, and provides
industry-leading integration with PowerPoint and Excel. The
MarketSight solution is 100% web-based, enabling access from anywhere
using a web browser. MarketSight is easy to learn and use, requires
minimal training and setup and automatically selects the right stats
to run, so users do not need an extensive statistical background to
use the product. Find out more at www.marketsight.com
SourceMedia, Inc.
One State Street Plaza, 27th Floor
New York, NY
10004
Tel. 212.803.8200
www.sourcemedia.com
Contact
Dana Jackson
Research Director
(212) 803-8329
Dana.Jackson@sourcemedia.com
SOURCE: SourceMedia
mailto:Dana.Jackson@sourcemedia.com
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