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TMCNet:  SourceMedia Selects MarketSight's Survey Analysis Software to Provide Clients With Enhanced Research Data Insights

[November 05, 2012]

SourceMedia Selects MarketSight's Survey Analysis Software to Provide Clients With Enhanced Research Data Insights

NEW YORK, NY, Nov 05, 2012 (MARKETWIRE via COMTEX) -- SourceMedia, a leading provider of timely and essential news, analysis, research, data and insights, announced today the selection of MarketSight(R) to provide data analysis technology that enables its clients to perform in-depth analysis and reporting based on SourceMedia data.

"This software provides an enhanced experience for our clients with the data and research SourceMedia provides. Ultimately, our clients will have a better understanding of the research and be able to engage on a deeper level with the data," said SourceMedia research director, Dana Jackson.

MarketSight's new dashboard capability will give SourceMedia clients access to a number of features. The dashboard allows users to run statistical tests, create charts on key findings, add data crosstabs, and generate interactive charts and graphics. Users are able to export a wide variety of data and graphics to other programs like Excel and PowerPoint in order to illustrate significant findings within the data.

Michael DeNitto, CEO of MarketSight, said, "We are very pleased to be working with SourceMedia to deliver enhanced analysis and reporting capabilities to their clients, enabling them to derive even greater value from SourceMedia's excellent research offerings." About SourceMedia SourceMedia, an Investcorp company, is a leading provider of timely and essential news, analysis, research, data and insights for members of the financial services community, and related fields in professional services and technology. SourceMedia offers its clients and subscribers publications and online information services, industry-standard data applications and in-depth seminars and conferences.

About SourceMedia Research A unit of SourceMedia, SourceMedia Research derives its power from the company's engaged, loyal and influential audience communities and the deep market knowledge of its editorial subject-matter experts.

Introduced in 2010 as a strategic initiative, the unit's first offerings were brought to market in 2011. Since then, SourceMedia Research has provided a full range of industry-standard capabilities, including quantitative and qualitative surveys, data analysis, panel management, and white paper development. Working closely with SourceMedia's award-winning editorial and marketing solutions teams, the Research unit develops both independent market studies, as well as projects with syndicate partners and clients. Data and insight derived from SourceMedia's research studies can support strategic and tactical decision-making, product development and demand analysis, and the creation of custom research, thought-leadership and positioning programs. For more information, contact Dana Jackson (212) 803-8329.

About MarketSight Headquartered in Cambridge, Massachusetts, USA, with an office in London, MarketSight LLC is a leading provider of web-based software to the Market Research industry, and is the developer of MarketSight(R), an intuitive data analysis platform for creating crosstabs, running statistical tests, and creating interactive charts and dashboards. MarketSight supports all leading survey data formats, including SPSS, SAS, Triple-S and Excel, and provides industry-leading integration with PowerPoint and Excel. The MarketSight solution is 100% web-based, enabling access from anywhere using a web browser. MarketSight is easy to learn and use, requires minimal training and setup and automatically selects the right stats to run, so users do not need an extensive statistical background to use the product. Find out more at www.marketsight.com SourceMedia, Inc.

One State Street Plaza, 27th Floor New York, NY 10004 Tel. 212.803.8200 www.sourcemedia.com Contact Dana Jackson Research Director (212) 803-8329 Dana.Jackson@sourcemedia.com SOURCE: SourceMedia mailto:Dana.Jackson@sourcemedia.com

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