|[October 30, 2012]
Jamba Juice Launches New and Enhanced Website
EMERYVILLE, Calif. --(Business Wire)--
Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle
brand, announced today the launch of their new and enhanced website at www.JambaJuice.com
which has been refreshed with informative product and nutritional
content, invigorated with a more modern look and feel, and optimized to
facilitate simple and effective mobile user access. The new website
incorporates interactive elements that identify the visitor's mobile
phone browser and immediately adjusts to display a mobile format best
suited for that device. It also adapts to deliver relevant and timely
content to support healthy choices on-the-spot.
"As we set out to reinvigorate the Jamba website we wanted to create an
engaging, online resource that was intuitively responsive and that would
best exemplify the relevance of our brand to healthy living," stated
Julie Washington, Chief Brand Officer, Jamba Juice Company. "The new
website not only provides us with an opportunity to amplify our voice as
a top health and wellness brand, but enables us to provide fans with a
single source of up-to-date content that is fresh, bite-sized, and
relevant to their individual needs."
The company's website has been upgraded with virant, colorful, lifelike
product images presented in a more modern design aesthetic consistent
with the themes and messages that embody the Jamba brand culture of
health and wellness. The new site serves as the one-stop destination for
Jamba fans seeking news and information about the Jamba brand, their
favorite beverage and menu offerings, events and promotions, and expert
tips and advice for living a healthy, active lifestyle.
New enhancements allow visitors to access online content faster and
easier, regardless of internet browser, and interact more directly with
subject matter from Jamba's social media channels, like Facebook (News - Alert) and
Twitter. Visitors now also have access relevant and timely information
about nutrition and menu planning from Jamba's Healthy Living Council as
well as inspirational messaging about eating better and staying active
from brand ambassadors like Jamba's spokeswoman and Olympic gold
medalist, Venus Williams.
The site was designed by Modern Climate, who was selected as the digital
agency of record partner for Jamba Juice based on their expertise in the
creative and strategic design of digital experiences and ability to
integrate social mediums to bring to life Jamba's brand philosophy,
"Live Fruitfully™" to their consumers.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading
restaurant retailer of better-for-you, specialty beverage and food
offerings, which include great tasting, whole fruit smoothies, fresh
squeezed juices and juice blends, hot coffee and teas, hot oatmeal,
breakfast wraps, sandwiches and mini-wraps, California Flatbreads™,
frozen yogurt, and a variety of baked goods and snacks. Jamba-branded
products for at-home enjoyment are also available through select
retailers across the nation and in Jamba outlets. As of July 3, 2012,
there were 783 Jamba Juice store locations globally. Jamba is a proud
sponsor of "Team Up For a Healthy America" in the fight against
childhood obesity and encourages fans to join the Team Up community of
celebrities, athletes and other leaders committed to getting kids active
and involved at www.myhealthpledge.com.
About�Modern Climate, Inc.
Modern Climate is an independent agency with offices in Minneapolis, MN.
Founded on the belief that engaging consumer experiences are the most
effective form of marketing and advertising, the agency serves such
brands as Jamba Juice, Intel (News - Alert) Corporation, Geek Squad, Andersen Windows
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