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Tech wiz-kid hails TopCashback.co.uk as the future of loyalty schemesOct 08, 2012 (M2 PRESSWIRE via COMTEX) -- With many people keeping an eye on their purse strings, the UK's most generous free cashback site, TopCashback.co.uk, can help its members save thousands of pounds. Members can use the site to do their everyday shopping, book hotel accommodation or even signup to mobile phone contracts and receive cashback that can be worth between 0.2 and 100% of the transaction's value or even flat cash amounts worth up to hundreds of pounds each. Natasha-Rachel Smith, Consumer Affairs Expert at TopCashback (www.topcashback.co.uk), said: "Shopping through a cashback site is a great way to save a bit of extra cash in the run up to Christmas. We reward our members with a totally free service to benefit from. By purchasing items through TopCashback.co.uk consumers can receive money back on goods they would have bought anyway." Natasha-Rachel concluded: "As more people become increasingly savvy about how they spend their hard-earned cash, we want to reward our members for being clever consumers and provide them with more spare money at the end of the month." Case study "Some people still don't understand the concept. Even though I've explained it to them numerous times, they still think it must be a scam. You can lead a horse to water, but you can't make it drink." Deepak Tailor, 24, a technology wiz-kid from Guildford, runs his own web-design company. In his line of work an in-depth understanding of the internet is essential. He is always looking for new ways to make his business more cost-efficient, which requires a constant trial and error approach to scouring the internet. There is now one site that remains a constant in his quest to keep his overheads to a bare minimum. Deepak discovered TopCashback.co.uk in 2006 whilst discussing the shortcomings of cashback sites on a forum. He had had a bad experience with another site's service so was re-directed to TopCashback by a blogger who had been reaping rewards from the money-saving tool. He has always been the type to snatch up a bargain, for example owning loyalty cards for every store that he shops at. He finds them rewarding: "I don't feel like I buy anything that I wouldn't have bought anyway - so I just get something back every time that I make a purchase." Rather than having to carry around a wallet filled with loyalty cards, Deepak uses an app on his smartphone to receive his credit, however since joining TopCashback he finds himself going out to shop less and less: "It's just easier to do it all online through the same website." Before he buys anything online, he heads to TopCashback to see how much money he can get back. "In effect it just lowers the price of the product." Deepak feels that more people should know about TopCashback: "It's not an old-style-type loyalty scheme; it's a more technologically advanced form of one." He buys a considerable amount of electronics through TopCashback for his company. Last year he went travelling with his girlfriend for nine months, using TopCashback to get good deals on the hostels that they stayed in across the globe. "You have to book anyway because you need a place to sleep, so you may as well get some money back so that you don't come home empty-handed", he said, having returned with GBP70 in cashback. Deepak took out a mobile phone contract, having been informed of a special cashback offer by email. He worked out that if he signed his mother up for a contract at the same time, he could receive GBP150 in cashback. "A phenomenal amount" he says. This deal meant that he didn't have to pay a penny over the entire first year of the contract. He has accumulated over GBP800 of cashback during the last seven years with TopCashback. His friends sign up to TopCashback on his recommendation. "They trust my judgement because they know that I know everything there is to know about the internet." The design and interface of the site is the most user-friendly in comparison to all the other money-saving sites that Deepak knows of. "Maybe that's because I've grown up with the website, but I'm sure even new users wouldn't have a problem working it out." Deepak admires the fact that TopCashback does not charge an annual fee, and the wide range of its retailers. The website is linked with all the major retailers and even some of the lesser known ones. He says he typed in the name of a very small Glaswegian company that he was making a purchase from and, there it was, available for cashback. Deepak says that, as the manager of a web-design company, he hasn't been too badly affected by the recession, but he still tries to save money in everything that he does. "Every penny counts - I've got loads of coupons in my wallet and free vouchers here and there." Not only has he saved money for his business, but he has offered a helping hand to his friends who now use TopCashback in their companies. As Deepak has tried to spread the word about TopCashback, he has found that there will always be sceptics. "Some people still don't understand the concept. Even though I've explained it to them numerous times, they still think it must be a scam. You can lead a horse to water, but you can't make it drink." For information on TopCashback.co.uk, interviews, comments, consumer spending patterns insight and case studies, please contact [email protected] or call Natasha-Rachel Smith or Lindsey Casey on 020 3489 6464. About TopCashback (www.topcashback.co.uk) TopCashback.co.uk is the UK's Most Generous Cashback Website and is completely free to join and use. It passes at least 100% of the commission rate that retailers pay it - to advertise their products and services - back to its members. The site has over 1.6 million members, which is more than double the amount of members in the last 18 months alone. TopCashback.co.uk includes over 3,500 merchants (from high street big names to smaller, niche online sellers). Nearly GBP3 million cashback is earned by TopCashback.co.uk's members each month, with GBP400 million worth of transactions passing through it each year. TopCashback also provides consumers with discount vouchers, which can be used in conjunction with earning cashback. In 2012 it launched seven product-comparison tools, covering credit cards and insurance policies, which uniquely find the cheapest, and most appropriate, products for consumers' needs while paying the commission rate to the individual as a cashback rebate on top. TopCashback.co.uk was named Britain's fifth fastest growing private company in The Sunday Times Virgin Fast Track 100, in December 2011 (http://www.fasttrack.co.uk/fasttrack/leagues/dbDetails.asp siteID=1&compID=3281&yr=2011). TopCashback's founders and directors, Oliver Ragg and Mike Tomkins, were joint winners of the Ernst & Young Midlands Entrepreneur of the Year Award in the Consumer Services category, in June 2012. They will now go on to the national finals (http://www.ey.com/UK/en/Newsroom/News-releases/12-06-22---Steelite-International-Holdings-entrepreneur-wins-prestigious-regional-award). IP EXPO 2012 is an Imago Techmedia event. 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