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TMCNet:  Mobivity signs two-year agreement with Cleveland Cavaliers and the Cavalier Operating Company

[October 05, 2012]

Mobivity signs two-year agreement with Cleveland Cavaliers and the Cavalier Operating Company

Oct 05, 2012 (M2 EQUITYBITES via COMTEX) -- Mobivity Holdings Corporation (OTCQB:MFON), a provider of mobile marketing technologies and solutions, announced on Thursday that it has entered into a two-year partnership with the Cleveland Cavaliers, Lake Erie Monsters, Canton Charge, Cleveland Gladiators and Quicken Loan Arena.

Financial details of the agreement were not available.

Mobivity will be partnering with the Cleveland Cavaliers and its family of sports teams, which includes the AHL Lake Erie Monsters, AFL Cleveland Gladiators and the NBA Development League Canton Charge. In addition, Mobivity will also be working with the Quicken Loans Arena in Cleveland. Mobivity will allow fans to interact with each entity using its proprietary mobile marketing platform, as well as in-arena graphics for live polling and interaction during games and events.

Mobivity said that it will be using its proprietary mobile platform and an exclusive short code to engage Northeast Ohio sports fans both on and off the court through in-arena polling and interaction, as well as increasing fan engagement through custom team SMS alerts. Additionally, the Cleveland Cavalier's fan alerts will be used to activate sponsorship opportunities throughout the season.

Mobivity is currently creating web opt-in pages to help drive traffic and participation for each team's mobile programmes. Mobivity will also import an existing database and grow it through exclusive and interactive promotions.

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