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AT&T AdWorks to Launch AT&T AdWorks Reflection(SM) Enabling Advertisers to Reach TV and Mobile Audiences OnlineAug 27, 2012 (M2 PRESSWIRE via COMTEX) -- New York , New York -- AT&T AdWorks announced today plans to launch AT&T AdWorks Reflection SM in mid-September. AT&T AdWorks Reflection SM is a new proprietary multi-screen offering that allows brands to reach television and mobile audiences online. AT&T AdWorks utilizes a break-through proprietary algorithm developed by AT&T Labs , which has a 136 year legacy of leading invention and driving innovation . The algorithm reflects campaigns onto the AT&T AdWorks' Online Audience Network (a top five comScore online ad network) using aggregate and anonymous TV viewing data from more than 10MM U-verse® digital TV receivers and insights from mobile content usage including downloaded apps, games and videos from more than 69MM available AT&T postpaid mobile customer billing relationships. AT&T AdWorks Reflection SM is the only offering of its kind to use AT&T's proprietary and verifiable first-party aggregate U-verse® data and AT&T mobile audience insights to enable advertisers to extend the reach, frequency and effectiveness of an advertising message from TV or mobile to audiences online. "AT&T AdWorks is excited to help advertisers bridge the gap between online and TV and mobile media," said Michael Rosen, VP, Online and Mobile Sales, AT&T AdWorks. "AT&T AdWorks Reflection SM offers real-time audience targeting on AT&T AdWorks' Online Audience Network based on historical TV viewership and insights from mobile content usage with owned and operated aggregate and anonymous audience data with AT&T's TV and mobile customer base." AT&T AdWorks Reflection SM works by building aggregate and anonymous audience segments for a desired television series or insights from mobile content usage based on actual (not sample) aggregate data. Then the AT&T Labs' developed algorithm identifies common attributes to target these similar audiences online. With AT&T AdWorks' Online Audience Network, AT&T AdWorks is able to deliver messaging from TV and mobile to online audiences by using the same TV creative for online video in a variety of ad formats. Using AT&T AdWorks Reflection SM also increases a campaign's effectiveness through better optimization and increased reach of the desired target audiences. AT&T AdWorks is committed to protecting the privacy of AT&T customers and its offerings focus on reaching audience segments based on non-personally identifiable and aggregate information. *AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. About AT&T AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world . Its subsidiaries and affiliates -- AT&T operating companies -- are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse ® and AT&T DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com . This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss . Or follow our news on Twitter at @ATT . (C) 2012 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. |